A reference group with which people interact regularly in an informal face-to-face manner such as family, friends, or fellow employees.
What is Primary Membership Group?
100
the place a product, brand, or group of products occupies in consumer's minds relative to competing offerings.
What is Position?
100
seven to ten people who participate in a group discussion led by a moderator
What is focus group?
100
A network of interlocking corporate affiliates
What is Keiretsu?
100
Which animal has the biggest eye? -ten times bigger than a human eye
What is a giant squid.
200
An individual who influences the opinions of others
What is Opinion Leader?
200
a series of stages determined by a combination of age, marital status, and the presence of absence of children
What is Family Life Cycle (FLC)?
200
How many different countries does starbucks operate in?
What is 44 different countries?
200
How many students are in the BOA am Class?
What is 14 students
200
Coca-Cola Sells it's products in how many countries
What is 160 countries
300
A group in society that influences an individuals purchasing behavior
What is Aspirational reference group?
300
segmenting markets by age, gender, income, ethnic background, and family life cycle.
What is Demographic Segmentation?
300
the specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making information
What is Marketing Research Objective
300
inner tension that a consumer experiences after recognizing an inconsistency between behavior and value or opinions
What is cognitive dissonance?
300
Circle of Life came from what Disney film?
What is The Lion King
400
A five-step process used by consumers when buying goods or services
What is consumer decision making process?
400
A positioning strategy that some firms use to distinguish their products from those of competitors
What is Product Differentiation?
400
UEI stands for what
What is United Education Institute ?
400
How many single adults are living in the U.S.?
What is 86 Million
400
Due August 28th
What is The Marketing Plan?
500
a method of classifying human needs and motivations into five categories in ascending order of importance; physiological, safety, social, esteem, and self-actualization.
What is Maslow's hierarchy of needs?
500
A subgroup of people or organizations sharing one or more characteristics that cause them to have familiar product needs.
What is Market Segment?
500
determining what info in needed and how that info can be obtained efficiently and effectively.
What is Marketing Research Problem?
500
The process by which people select organized and interpret stimuli into a meaningful and coherent picture.