Characteristics of Association & Corporate Meetings
Selling Other Markets
100
Formal, structured, individual presentation, followed by questions from the audience and may be any size.
What is a Lecture
100
This type of hotel is ideal for board meetings and small training sessions, as each suite can serve as a small breakout room.
What is an All-Suite Hotel
100
For a ____________ meeting, attendance is mandatory and can be forecasted more easily.
What is a corporate meeting?
100
The "R" in SMERF refers to this market.
What is religious?
200
Two or more speakers offering viewpoints, open to discussion, and guided by a moderator.
What is a panel?
200
This type of property is designed with the meeting planner in mind and offers package pricing (per day or per person)which includes rooms, meals, continuous breaks, meeting rooms, av, and other needs.
What is a Conference Center?
200
An association will typically book their conference two to five years out.
What is Lead Time?
200
This market segment is excellent for filling rooms during the slow summer occupancy periods.
What is the Educational Meeting Market?
300
Training activity, drills and instruction in specific subjects. It is typically limited to small groups interacting with each other.
What is a Clinic?
300
Providence would be an example of_________
What is a second-tier city?
300
There is no reason for a corporate meeting planner to continue to change their locations each year. This means that corporations do not have a ___________
What is a geographical pattern?
300
If you are interested in selling to this market, it is important for you to know the per diem allowance.
What is the Government Meetings Market?
400
A type of meeting featuring much back and forth discussion, led by panelists or presenters and there is audience participation.
What is a forum?
400
Designed with unique architecture and decor these properties are smaller in size and have the advantage when selling to the corporate meeting market.
What is a Boutique(Lifestyle) Hotel?
400
The single most important person you must sell to in order to get association business.
What is the executive director?
400
There are over 6,000 of these companies, and each holds about 20 meetings a year, ranging in size from 20 attendees at a small workshop to a major convention of 3000 or more attendees.
What is the Insurance/Financial Market?
500
Most common, meeting of delegates, general session & smaller meetings, repetitive cycles, with or without exhibits. This meeting type will have a general session and also need break-out rooms.
What is a Convention?
500
Hotels today are basing their pricing on demand and are applying the approach to all of the property's profit centers. _____________ is about setting prices based on demand to maximix revenue.
What is revenue management?
500
While this type of business will have fewer meetings each year, they typically have a larger attendance.
What is the association market?
500
The "Greeks" are one of the categories of this type of meeting market.