marketing terms
Business
Marketing Concepts
The P's
Identifying your customer
100
The need for your product
What is demand
100
A proposal that describes every part of your business
What is a business plan
100
An item you can physically touch
What is a good
100
Price, product, place, promotion
What are the 4 P's of marketing
100
Using a single marketing plan to reach your customers
What is mass marketing
200
How much of a product exists
What is supply
200
A legal agreement to operate a business in the name of a recognized company
What is a franchise
200
A task performed for a customer
What is a service
200
How much you charge for a product or service
What is price
200
Dividing the total market into smaller groups
What is market segmentation
300
The person that buys a product
What is customer
300
Exclusive control over a product
What is a monopoly
300
Buying and selling through the internet
What is e-commerce
300
Where your product or service can be found
What is place
300
Segmenting your market based on where people live
What is geographic segmentation
400
The person that uses a product
What is consumer
400
A legal agreement between two people regarding a business
What is a partnership
400
The amount of money made
What is profit
400
Advertising your product/business
What is promotion
400
Dividing your market based on gender, age, etc...
What is demographic segmentation
500
The visual aspect of presenting a product
What is a display
500
Someone who starts their own business
What is an entrepreneur
500
The amount of money needed to start a business
What is start up cost
500
What you are selling
What is product
500
Segmenting your market based on lifestyle
What is psychographic segmentation