Originally an online bookstore, this company evolved into one of the world's largest tech giants.
What is Amazon?
This water bottle became a TikTok sensation and now sells out almost instantly in limited-edition colors.
What is the Stanley Quencher?
This is the money a business makes from selling goods or services before expenses are subtracted.
What is Revenue?
This billionaire started Amazon in his garage in 1994.
Who is Jeff Bezos?
You just launched your product and want people to hear about it. You invest in online advertising
What is digital marketing?
This brand is famous for high-end red-soled shoes, and is often name-dropped in rap lyrics.
What is Louboutin?
These adult-sized stuffed animals are sold in themes like avocado toast and axolotls — and they're constantly sold out.
What is Squishmallows?
This is the word for a group of people a business tries to sell to.
What is target market?
She founded Fenty Beauty and is one of the richest female musicians in the world.
Who is Rihanna?
Your product is priced higher than a competitor’s. You emphasize this to show that your product is worth more.
What is quality or value?
This Swedish company disrupted the furniture industry with their DIY assembly business model.
What is IKEA?
This fast fashion brand became a go-to for massive, cheap clothing hauls, and has seen numerous controversies over the years.
What is Shein?
This two-word phrase means how much it costs to make or get a single product.
What is unit cost?
This investor and businessman is known as the “Oracle of Omaha.”
Who is Warren Buffett?
Your company’s product isn’t selling. You dig into the feedback and adjust your offer to better fit this.
What is target market or consumer demand?
Known for its limited-edition drops and streetwear hype, this brand has collaborated with Nike, Louis Vuitton, and North Face.
What is Supreme?
This fashion brand became famous for creating body-positive women's clothing and was co-founded by a celebrity.
What is Skims?
This term describes how a company builds brand awareness and encourages customers to explore their products/services.
What is public relations or promotion?
This fashion designer and businesswoman created a lifestyle empire with her namesake brand and TV shows.
Who is Martha Stewart?
You’re falling behind a fast-growing competitor. You look into partnerships and new channels to increase your portion of this.
What is market share?
This tech brand was co-founded by a rapper and sold to Apple for $3 billion in 2014.
What is Beats by Dre?
This colorful sports drink made a comeback thanks to TikTokers squeezing it into water bottles for various viral challenges.
Apple became the first U.S. company to reach this $3 trillion valuation milestone, known as what?
What is market capitalization?
He is the long-time CEO of the largest bank in the world, and is one of the most influential figures ever on Wall Street.
Who is Jamie Dimon?
Your company is profitable but stagnant. You invest in this area to spark long-term innovation and stay ahead.
What is research and development (R&D)?