Fashion Marketing
Information given to the public regarding products, policies, personnel, activities, or services.
What is Publicity?
One of the first large exporters of American fashion in the 1980s.
Who is Calvin Klein?
Cut and produce only enough garments ordered.
What is Cut to Order?
The style or styles most popular at a given time.
What is Fashion?
Usually depicted as a bell-shaped curve encompassing five stages: introduction, rise in popularity, peak of popularity, decline in popularity, and rejection.
What is a Fashion Cycle?
The planning, writing, producing, and scheduling of paid announcements designed to attract potential customers' attention to the manufacturer's merchandise.
What is Advertising?
Revolutionized men’s ready-wear fashion in the 1960s.
Who is Pierre Cardin?
An independent producer who does sewing for manufacturers in their own factories.
What is a Contractor?
This group set fashion trends because they were the only ones who could afford to wear fashionable clothes.
Who is Royalty?
People with too much money to spend who become slaves to designer brands.
Who are Fashion Victims?
Includes photographs from the collection, a press release or analysis of the collection, and a biography of the designer.
What is a Show Press Kit?
Post WWII, longer skirts with tighter waists were the “new look” and had huge market share.
Who is Christian Dior?
Cut and produce garments based on estimates of projected sales.
What is Cut to Stock?
Short-lived fashions that can come and go in a single season.
What are Fads?
When consumers must buy and wear a style to make it a fashion.
What is Acceptance?
Numbered list of models to be shown, is given out at the show.
What is Run of Show?
Began global licensing of designs in the 1980s.
Who is Giorgio Armani?
An exact calculation by the sourcing department and the contractor, using actual figures for materials and labor, based on how long it takes to make an entire garment.
What is Costing?
An independent producer who does sewing for manufacturers in their own factories.
What is a Contractor?
Designers often borrow ideas from the past. Nothing is ever exactly the same, yet nothing is totally new.
What are Recurring Cycles?
Used by manufacturers to make their merchandise known to prospective retail buyers and to the public.
What are Marketing Strategies?
Post WWI, first to make sweaters and pants for women.
Who is Gabriel Chanel (Coco)?
Identify style, color, size, price, and fabrication. (can be scanned)
The art of dressmaking.
What is Couture?
People who look for new fashions and wear it before it becomes generally acceptable.
Who are Fashion Leaders?