This concept explains how people choose entertainment based on their preferences and personal traits.
Media Selection
This theory says audiences actively choose media to meet specific needs
Uses and Gratifications Theory
This refers to the pleasure or satisfaction people get from consuming media
Media Enjoyment
This theory suggests people use media to improve or regulate their mood
Mood Management Theory
The level of attention, involvement, and emotional connection a person has with the content
Engagement
People high in thrill-seeking are more likely to choose this type of intense content
Violent Media
This type of need involves using media to feel connected to others
Social Connection Need
Feeling happy while watching a comedy is an example of this type of response
Positive Emotional Response
Overaroused individuals were less likely than underaroused individuals to choose _______ content
“Calming”
Entertainment Media that we studied last week
Fright Media
This idea suggests personality traits influence what people watch
Individual Differences
Watching TV to relax after a long day is an example of this gratification
Relaxation
This factor helps determine how much someone enjoys a media experience
Emotional Engagement
This type of media content is avoided when someone is already in a bad mood
Negative Content
The experience of being mentally and emotionally immersed in a story
Transportation
Choosing horror movies for excitement is an example of this type of preference
Entertainment Preference
This need involves using media to avoid real-life problems or stress
Escape
Enjoyment can come from both fun and this deeper sense of meaning or insight
Meaningfulness
This concept refers to how stimulating or exciting media content is
Arousal Level
Does not assume that people are aware of the reasons behind their behaviors, but rather believe that we act because of precedent
Mood Management
Picking a funny TikTok or comedy show after a long day to relax shows this
Goal-Directed Media Use
A criticism of this theory is that it relies heavily on this type of data collection
Self-Reporting
For Nabi and Krcmar (2004) enjoyment is an __________, suggests “tripartite” model
Attitude
Watching YouTube or scrolling TikTok to forget about stress or problems
Distraction
Basketball enthusiast who does not favor LeBron James
Dr. Wu