ENTP JEOPARDY

Credibility

100

How can you establish credibility in a business?

Have a presence on social media, have a professional-looking (and working) website, and obtain customer testimonials.

200

How does DonorsChoose establish credibility? 

1. Attractive logo 

2. Receive media coverage 

3. Obtain expert testimonials 

4. Obtain customer testimonials 

5. Give people reason to care 

6. Tell your story 

7. Have social media presence instagram twitter etc 

8. Tell people how you will use their money 

300

How does peloton establish credibility? name at least 4 ways 

1. Attractive logo

2. Media coverage 

3. Obtain expert testimonials

4. Obtain customer testimonials 

5. Give people a reason to care

6. Tell their story

7. Have a presence on social media

8. Make clear to customers how you will use their money 

400

Give an example of how a company has not been credible and therefore has had a negative return?

Open-ended but for example 

Spirit airlines - poor customer satisfaction 

Balenciaga - bondage teddy bear scandal

Trust

100

How does DonorsChoose create trust in their business model?

Telling donors exactly where their dollar is going

Personal thank you card

200

Why is trust important in a company?

- Higher customer return rate (loyal customers) 

- Lower employee turn over rate

- Higher profitability 

- Creates a culture of honesty

300

How does peloton establish trust in their business model? 

Published reviews and testimonials public online for potential customers to view 

400

Give an example of how trust is seen in a non profit vs a for profit

Non profit -

how is the money being used?

clear mission

high retention rate 

For profit -

reliable network of employers

high quality products

a 30 day refund guarantee return if you don't like 

Brand Persona

100

What has not changed about Pelotons brand image?

Their logo.

200

What is DonorsChoose mission?

We make it easy for anyone to help a teacher in need, moving us closer to a nation where students in every community have the tools and experiences they need for a great education. 

Made by teachers for teachers

300

Who is Pelotons target audience and how does their brand image push that clientele?

Higher-income active lifestyle individuals and they market that by having stars like Sophia Vergara and Madonna ride and attracted talented cycyling instructors in the country

400

Describe in detail a customer profile of a Peloton. BE SPECIFIC! ex. what is their music choice and astrological sign?

Maya is a 30-year-old woman working in NYC single and loves EDM. She is a Gemini.