Business Plans
Market Segmentation
Market Research
Global Business & Trade
Business Ownership
100

What is the purpose of the Executive Summary?

Gives a brief overview of the entire business plan.

100

Age and income belong to which type of segmentation?

Demographic

100

The purpose of market research is to learn about what two things?

Customers and competitors

100

What trade agreement involves the U.S., Canada and Mexico?

USMCA

100

A person who creates a business is called a(n) ___.

entrepreneur 

200

Which section describes daily procedures and staffing?

Operations section

200

Values and beliefs belong to which segmentation?

Psychographic

200

What is the number of people in a research sample called?

Sample size

200

What do tariffs do to imported goods?

increase prices

200

Partners in a general partnership have ___ liability. 

unlimited

300

Which part includes the business name, owner's name, and date?

Title page

300

Buying frequency is knows as ____.

Usage rate

300

Identifying location belongs to which research step?

Drawing conclusions/ applying research

300

What is the main challenge: communication or culture?

Cultural differences

300

A franchisor checks what two things before approval?

credit and background 

400

What section analyzes competitors and target markets?

Market Evaluation

400

What segmentation category identifies when customers buy?

Buying status

400

A group discussion to generate ideas fast is called what?

Brainstorming

400

What is the process of selling goods to other countries called?

exporting

400

What kind of corporation sells stocks publicly? 

Public corporation

500

Which section includes start-up funding and revenue forecasts?

Financial Plan

500

A group of customers a business targets is called a ___.

Market segment

500

What helps determine if a business idea is realistic?

Feasibility analysis

500
The system turning raw materials into products is the ____.

supply chain

500

A sole proprietor must file what to use a business name?

DBA license