All About Heather
Chapters + Indigo
Interesting Facts
Heather's Characteristics
100
What is Heather the CEO/founder of? (make sure to include the full title of the company)
Indigo Books and Music!
100
True or false... Indigo is the largest book retailer in Canada.
True!
100
What company was Heather the president of before she went on to start Indigo?
She was the president of Cott Corporations from 1992-1994.
100
True or false: Heather founded the Indigo Love of Reading Foundation in 2005.
False, she founded it in 2004.
200
True or false.... Heather didn't like to read until she got into her teenage years.
False! Heather liked to read since she was young.
200
Where and what year did the first Indigo store open?
The first Indigo store opened in 1996 in Burlington.
200
How often does Heather try to read a book?
Once a week.
200
What did Heather say when asked what would happen to her employees if Indigo goes through a rough time? a) that they would be forced to let some people go b) they would have to close down a few branches c) she ensured that no one would get fired
c)... she said she was confident that none of her 8,000 employees would get fired
300
What university did Heather graduate from?
McGill University!
300
Name all of the provinces and territories Indigo has stores in.
Indigo has stores in all 10 provinces (PEI, NB, NS, NFL, Ontario, Quebec, Manitoba, Saskatchewan, Alberta, and BC), and one territory (Yukon).
300
True or false... Heather was the co-founder of Kobo.
True!
300
Name three of Heather's characteristics.
She is generous, confident and has the ability to put others before herself.
400
What year was Heather born and how old is she now?
She was born in 1948, making her 69 years old.
400
True or false.... There are 89 superstores and 110 small format stores.
False! There are 89 superstores and 122 small format stores.
400
Who gave Heather the funds to launch Indigo? What company does this person work for?
Her husband (Gerry Schwartz) helped her financially back her company. He is the CEO of Onex Corporation.
400
How does Heather say that Indigo runs themselves? a) conservatively b) carefully c) thoughtfully
"... we've run ourselves very conservatively.."
500
What did Heather use her allowance money for when she was 11?
She used it to join a book-of-the-month club!
500
Name 3 of the companies/stores run by Indigo.
Coles, Chapters, Indigo Spirit, Smith Books, The Book Company
500
What year did Heather win 'Distinguished Retailer of the Year'? (**points given to answers within 3-years)
Heather won in 2011!
500
Why did Heather choose not to sell the controversial books and magazines?
There were riots all over the world due to these books and it would affect the employees' safety if they were sold.