Famous Founders
Startup Terms
Business Basics
Business Failures
Marketing & Sales
100

This entrepreneur created Amazon, the world’s largest online retailer, starting as a small online bookstore.

What is Jeff Bezos 

100

This is the legal protection that prevents others from using a company’s brand or logo.

What is a trademark

100

The money needed to start a business.

What is capital

100

Known for Blockbuster's rental model, this streaming service once offered to sell to Blockbuster but was turned down.

What is Netflix

100

A person who promotes products or services on social media platforms.

What is an influencer

200

He founded Tesla and SpaceX, significantly disrupting the automotive and aerospace industries.

What is Elon Musk

200

A short and persuasive speech about a business idea, usually given to investors.

What is an elevator pitch?

200

The amount of money a business earns after expenses.

What is profit

200

This popular social media site was once bigger than Facebook but eventually shut down in 2011.

What is MySpace

200

The visual symbol that represents a company or product

What is a logo

300

He started a small computer company in his garage and turned it into Apple.

What is Steve Jobs

300

A presentation used by startups to showcase their business model, team, and vision to potential investors.

What is a pitch deck

300

The first product version created to test an idea in the market.

What is a prototype

300

This retail giant was once the biggest toy store but couldn’t compete with online shopping.

What is Toys-R-Us

300

A strategy used to attract and retain customers by offering something for free.

What is a free trial

400

He founded the world’s largest social media platform.

What is Mark Zuckerberg

400

These individuals invest their own money into startups at early stages, often in exchange for equity.

What is an angel investor

400

This term refers to investors who provide capital for startups in exchange for equity.

What is a Venture Capitalist

400

This Canadian smartphone company was famous for its keyboards but lost to touchscreen phones.

What is Blackberry

400

The process of promoting and selling products or services.

What is marketing

500

Known as the founder of McDonald’s, he turned a small burger stand into a global fast-food empire.

What is Ray Croc

500

This term describes a business that has reached a valuation of $1 billion or more without being publicly traded.

What is a Unicorn

500

A brief statement that defines what a company does and why it exists.

What is a mission statement

500

This company, known for its cameras, failed to adapt to digital photography and filed for bankruptcy in 2012.

What is Kodak

500

This term describes the way a brand communicates its values, mission, and style through design and messaging.

What is brand identity