Financial
Intellectual
Physical
Human
Business Model Canvas
100

This resource category involves financial assets, such as investments and credit, that a business can use to fund operations and growth initiatives.

What are Financial Resources?

100

This legal concept involves the protection of ideas and creations of the mind, including copyrights, patents, trademarks, and trade secrets.  

What is intellectual property?

100

This physical resource includes cars, trucks, or delivery vans used by a business to transport goods or employees.  

What are vehicles?

100

This type of resource refers to the individuals who work for a company, bringing their skills and expertise to help achieve business goals.

What are Human Resources?

100

This strategic tool visualizes the key components of a business, including value propositions, customer segments, and revenue streams, all on a single page.
 

What is a Business Model Canvas?

200

This term refers to the money that entrepreneurs use to start and run their business.

What is capital?

200

This type of intellectual property protects original works of authorship, such as books, music, and software, from unauthorized use.  

What is copyright?

200

These resources include cash, equipment, and buildings that a business uses to operate and grow.
 

What are Physical Resources?

200

This term refers to the skills, knowledge, and experience possessed by an individual that contribute to their value as an employee.
 

What is Human Capital?

200

This section of the Business Model Canvas describes the value a company delivers to its customers and why customers should choose it over competitors.  

What is the Value Proposition?

300

When a business owner uses their own savings to fund their startup, it is called this type of financing.

What is self-funding?

300

This type of intellectual property includes symbols, names, or logos used to identify and distinguish a company's products or services.  

What is a trademark?

300

This physical resource includes tools and machinery used in the production of goods or services, such as computers, printers, and factory machines.

 What is equipment?

300

This type of human capital investment focuses on enhancing employees' skills and knowledge to improve their performance and career growth.  

What is training and development?

300

This component of the Business Model Canvas describes the various ways a company delivers its value proposition to customers, such as through online platforms or physical stores.  

What are Channels?

400

This financial resource involves borrowing money from a bank or lender with the promise to repay it over time with interest.  

What is a loan?

400

This form of intellectual property grants exclusive rights to an inventor for a new and useful invention for a certain period of time.  

What is a patent?

400

This term refers to the stock of materials and finished goods that a business keeps on hand to meet customer demand.  

What is inventory?

400

Handles a variety of HR tasks, including recruitment, employee onboarding, performance management, and compliance.

What is a HR Generalist?

400

In the Business Model Canvas, this section details the ways a company will generate revenue from its customers, including sales, subscriptions, and leasing.

What is Revenue Streams?

500

This type of funding involves raising small amounts of money from a large number of people, typically via online platforms.  

What is crowdfunding?

500

This type of intellectual property refers to confidential business information that gives a company a competitive edge, such as formulas or processes.

What is a trade secret?

500

This vehicle, a physical asset, is used for transporting goods to customers, suppliers, or other locations, and it represents a significant investment in the company's operations.

What is a delivery truck?

500

This concept explains the positive relationship between employee satisfaction and productivity, highlighting the importance of a happy workforce.
 

What is Employee Engagement?

500

This term refers to the money that a business earns from its operations, often used to fund expenses and investments.
 

What is Revenue?