Marketing
Statistical data that refers to particular groups within a population.
What is Demographics?
Cost incurred by a business.
What is an Acquisition cost?
Activities or strategies employed by a business to retain existing customers.
What is customer retention?
An individual hired by a company and compensated for their work.
What is an employee?
An agreement between an employee and a company outlining obligations and terms of employment.
What is an contract?
Fill in the blank: A_______ ______ is referred to as a presentation give to possible investors to give a brief overview of their business plan to earn another meeting.
What is a pitch deck?
An investor who provides funding to a business for a stake in the business for a stake in the business in return.
What is an Angel investor?
Fill in the blank: ______ ____ is a type of compensation that is based on the amount of hours that an employee has worked.
What is hourly pay?
The individuals that own the business.
What is the owner?
A form of protection individuals can implement to protect their intellectual property. Copyright is designated for print, music, film, and various other forms of creative licenses.
What is copyright?
A company is creating cell phones and is looking for a group of customers to buy their product. They are targeting technology based stores and people in general that want cell phones.
What is an example of a target market?
The amount of money a business plans on spending during a given period.
What is a budget?
A hotel offers amenities like a buffet and cleaning the guests rooms for them. What is this nice gesture typically called?
What is service?
Two or more individuals that share a business's financial responsibility.
What are partners?
A legal method used to protect an invention for a limited time
What is a patent?
Compare and contrast: Both talk about the risk of losing time and money. One talks about being willing to lose a little bit of both when starting a business and the other is talking about the possibility of losing both of them when owning a small business.
What is risk vs risk tolerance?
The point where a business's revenue matches its expenses over a given period.
What is a break even point?
The total cost of acquiring a new customer.
What is a customer acquisition cost?
A person or entity willing to provide monetary funds to a business with the hopes of earning a return on their money.
What is an investor?
A type of practice used to protect brand names, logos, and business names such as Lego or Coca-Cola.
What is a trademark?
After working for years on a fast food company, trying to get their brand as well-known as possible. They gained enough recognition to the point where people know their brand every time they see their logo or hear their jingle.
What is brand recognition?
A business owner that uses their own money to fund their business.
What is bootstrapping?
How a business sells its products and services to the end customer.
What is a sales channel?
The chief financial officer holds a leadership roles within a business. The CFO oversees a companies finances.
What is an CFO(chief financial officer)?
A signed agreement stating that an entity will not disclose information agreed upon by all parties in an arrangement, often used in medical and government fields.
What is confidentiality agreement?