Famous Founders
This founder dropped out of Harvard and started Microsoft in a garage.
What is Bill Gates?
Term for the first users who test your product.
What are early adopters?
You pay once and own it forever (classic).
What is one-time purchase / product sales?
The 4 Ps of marketing.
What are Product, Price, Place, Promotion?
Money you need to start the business.
What is startup capital / seed money?
She went from selling handbags to building a $10B+ cosmetics empire (Fenty Beauty).
Who is Rihanna?
When a startup grows extremely fast (like 5x+ per year).
What is hypergrowth?
Revenue comes from ads (Facebook, Instagram model).
What is advertising?
This viral marketing stunt involved sending a Tesla into space.
What is Elon Musk’s SpaceX launch?
Fixed costs vs. these costs (that change with sales).
What are variable costs?
This entrepreneur’s first company was a failed online dating site for dogs before PayPal.
Who is Elon Musk?
A company valued at over $1 billion.
What is a unicorn?
Customers pay monthly or yearly (Netflix, Spotify).
What is subscription?
Short, catchy phrase for your brand (Nike: “Just Do It”).
What is a slogan / tagline?
Profit = Revenue minus this.
What are expenses / costs?
She founded Spanx and became the world’s youngest self-made female billionaire.
Who is Sara Blakely?
The percentage of ownership given to investors.
What is equity?
Platform that connects buyers and sellers (Amazon, Airbnb).
What is marketplace / two-sided platform?
Marketing through influencers and user-generated content.
What is social media / content marketing?
Term for when a company spends more than it makes.
What is burning cash / negative cash flow?
Known as the “Godfather of Silicon Valley,” he co-founded Intel.
Who is Robert Noyce?
“Minimum Viable Product” in one word.
What is MVP?
Freemium + paid upgrade.
What is freemium model?
When a brand turns a negative event into a positive campaign (e.g., Domino’s “We suck” campaign).
What is a comeback / transparency campaign?
Valuation method using future cash flows.
What is DCF (Discounted Cash Flow)?