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Standards of measurement that provide ways to measure the effectiveness of a promotion.
AN INTERNET-BASED TOOL THAT CONNECTS PEOPLE WITH SIMILAR INTERESTS.
Social Media
Any direct contact between a salesperson and a customer.
Direct Selling
Expected sales for a certain period of time assigned to each sales person.
Sales Quota
A story featuring useful company information written by the company's PR contact.
Press Release
A packet of information distributed to the media about a new business opening or other major business events.
Press Kit
Software application developed for use by mobile devices.
Mobile App
Publicity
Promoting specific goods or services offered by a business.
Product Promotion
Bar codes, when scanned with a smartphone, connect the user to a website.
Quick Response (QR) Codes
Process of indexing a website to rank it higher on the list when a search is conducted.
Search Engine Optimization (SEO)
Process of finding potential customers.
Prospecting
Promoting a company rather than a specific product.
Institutional Promotion
Buying a product based more on reason.
Rational Buying Motives
An organized method or approach to product sales.
Selling Process
Buying a product based more on feelings.
Emotional Buying Motives
A combination of elements used in a promotional campaign.
Promotional Mix
ALL OF THE COMMUNICATION TECHNIQUES SELLERS USE TO INFORM OR MOTIVATE PEOPLE TO BUY THEIR PRODUCTS.
Promotion
The unique address of a document, web page, or website.
Uniform Resource Locator (URL)
The number of copies distributed to subscribers.
Circulation.
Promotional effort carried out on the internet or other technology.
Electronic Promotion
A team of employees involved in personal selling for a business.
Sales Force
Who is your favorite teacher of all time?
MR. BURTON
The four stages of a buying process before making a purchase.
AIDA (Attention, Interest, Desire, Action)
A meeting arranged by a business or organization in which the media is invited to attend.
Press Conference