Sales
Which of the following is a technique that some businesses use to identify a target market for their products:
Developing Tests
Forecasting sales
Analyzing Attitudes
Conducting Survey
Conducting Survey
Which of the following is an important component of a marketing plan:
Situation analysis
Management chart
Risk management plan
Publicity format
Situation analysis
What type of production process involves operating machines around the clock to meet consumer demand for standard products?
Labor-intensive
Batch
Intermittent
Continuous
Continuous
A business receives free shipping and a quantity discount of 2% if it buys more than $3,000 worth of merchandise within a 30-day period. What is the final cost to the business of a single order totaling $5,500?
$5,410
$5,390
$5,440
$5,460
$5,390
Giraffes are ____ times more likely to get hit by lightning than people?
30
Corporate business Inc. is preparing an overall sales forecast for its company and then how its individual products will sell. What sales forecasting method is corporate business Inc. using?
A top-down approach
A bottom-up approach
A sale force composite
A survey of buyer intentions
A top-down approach
If a marketer changes one marketing mix element, they should expect that the _________ will also change.
Product quality
Strategy
Other elements
Goal
Other elements
Which of the following is the benefit of evaluating project success?
Keeping stakeholders from knowing about mistakes
Figuring out who is to blame for shortcomings
Eliminating that need for customer satisfaction
Identifying the need for future projects
Identifying the need for future projects
What do both buyers and sellers want to receive when exchanging goods and services for a specific price?
Prestige
Value
Profit
Credit
Value
The fear of ______ is called Hippopotomonstrosesquippedaliophobia?
Long words
Which of the following is a disadvantage of quantitative sales forecasting:
It can account for unexpected changes
It can be expensive
It can be objective and neutral
It can be less accurate
It can be less accurate
A soft drink manufacturer needs to keep the right number of sodas on hand to satisfy customer demand without producing excess products that will go unused. This is an example of which aspect of supply chain management?
Inventory management
Customer service
Logistics management
Cost management
Inventory management
If business’s fixed costs are high in relation to its variable costs, a major increase in sales with very little increase it's variable costs should:
Change the break-even point
Increase net profit
Reduce fixed costs
Increase the cost of goods sold
Increase net profit
A bike company envisions itself as young, active, and rugged. This is it's brand:
Promise
Value
Identity
Personality
Personality
What is the happiest country on Earth?
Finland
If a business currently has 325 customers who each spends $25,000 a year and develops a marketing plan to increase the number of customers by 8%. By what amount will the business’s income increase?
$675,500
$625,500
$650,000
600,000
$650,000
The buying process for industrial purchasing agents usually begins with the:
Search for a supplier
Identification of need
Submittal of a purchase order
Determination of costs
Identification of need
Calculate the amount of business’s total fixed costs from the following information: mortgage payments $15,000; sales promotion $5,500; utilities $3,600; employees’ wages $80,000; owner’s salary $60,000; insurance $2,900; and cost of goods $125,000.
$81,00
$286,500
$161,500
$87,00
$161,500
A company should consider the target market’s needs and wants when it:
Positions its corporate brand
Prepares its weekly expense reports
Achieves its short-term goals
Develops its personal budget
Positions its corporate brand
Your nails grow faster in what season?
The hot summer
Setting the marketing budget is an important step in developing the marketing:
Idea
Plan
Strategy
Concept
Plan
Which operations activity involves ensuring a business has a large enough supply that it does not run out of products and also a small enough supply that holding costs are not too high?
Quality control
Logistics
Scheduling
Inventory control
Inventory control
Prices at local gas stations have been fluctuating greatly over the past year because gas station owners are not allowed to come together and agree on a price range for their gasoline. Which factor affects the varied gasoline prices?
Costs
Government regulation
Economic conditions
Competition
Competition
Task utility is about making changes to the characteristics of a:
project
job
good
Service
Service
Why do Dogs tilt their heads when you speak to them?
To better pinpoint familiar words.