Filming
This piece of equipment helps keep your camera steady.
What is a tripod?
This is what you should always check before recording dialogue.
What is the audio (sound)?
Your video looks great, but viewers complain they can't understand what's being said. What is the most likely problem?
What is poor audio quality (or bad sound)?
What makes a slogan memorable?
Its short, catchy, and easy to remember.
What is the purpose of a hashtag on social media?
To help more people find your content.
If your ad gets lots of views but no one buys your product, what should you improve?
Your call to action, target audience, or message.
This type of shot captures both the subject and their surroundings.
What is a wide shot?
what does LOGOS stand for?
Logic & Facts
what does ETHOS stand for?
credibility/ expert
What does PATHOS stand for?
Emotion/ feelings
What is a hook?
Something that grabs the audience attention quickly.
What is a Target audience?
Who you are specifically selling to.
This setting controls how bright or dark your video appears.
What is exposure?
During editing, this helps make one clip smoothly transition to another.
What is a transition?
What is a brand logo?
A symbol or design that represents a business.
Name one camera angle that makes videos more interesting.
What is a low angle shot.
what's a call to action?
A statement that tells the audience what to do next.
Name two things that make a video look professioonal.
Good lighting, steady camera, clear audio, good framing.
Which persuasive appeal uses statistics and evidence?
What is Logos.
Name one free editing app you can use on your phone.
What is CapCut, iMovie, Canva.
This type of shot shows a person's face up close.
What is a close-up.
This editing process removes unwanted parts of a video.
What is trimming.
How long should your ads be?
3 min or less
Name three things you should check before hitting Record.
Background, lighting, audio, battery, camera angle.
You have $0 to advertise your product. Name three free ways you could market it.
Social media, word of mouth, flyers, email, partnerships, etc.