Market Segment
based on or derived from the physical features of an area or region
What is Georgraphic?
Marketing + Advertising + Sales / new customers
What is Customer Acquisition Cost?
A __________ needs to be obtained to use a brand name on products.
What is a License?
A payment amount provided to an employee for number of hours worked
What is hourly?
a situation where one business makes a commercial transaction with another
What is B2B?
Focuses product or service for a specific customer or group
What is Target Market?
Customers at end: 250 Customers at begin: 225
New customers: 35 What is CRR?
96%
company logo for his new gym. Which intellectual property law would best protect his logo?
What is a trademark?
A situation involving exposure to danger
What is risk?
collection and characteristics about groups of people such as race, education, family size
What is Demographic?
Percentage of customers lost over a period of time
What is Churn Rate?
Mary is designing a new style of headphones. Which intellectual property law would best protect Mary’s design?
What is a patent?
Individuals who found and run their own small business assuming all the risks and rewards
What is an entrepreneur?
Which section of the business plan is a brief summary detailing overview of the business most important because it is read first
What is an executive summary?
This segmentation in e-commerce focuses on analysis of customers habits using websites
What is behavorial?
E _ N
divided by S x 100
What is Customer Retention Rate?
Jessica is composing a song and wants to protect it from being copied.
What is a copyright?
Explains why a consumer should buy a product or service to meet a need or want
What is value proposition?
How many pages is a lean canvas?
What is one page?
characteristics and traits such as values, desires, goals, interests, and lifestyle choices
What is Pyschogrpahic?
(Annual revenue – annual costs) x years a customer – CAC
What Customer Lifetime Value?
George came up with a secret banana bread recipe that he sells in his bakery. Which intellectual property law
What is a trade secret?
oversees all business and financial operations
What is the CFO
Selling goods from a business to a customer
What is a Business to Consumer?