Marketing Dynamics
Bottom Line
Making Choices
The Cost of Doing Business
Systems and Input
100

The side of the market representing the total amount of goods producers are willing to sell at various prices.


Supply

100

The financial reward left over after subtracting total expenses from total revenues.


Profit

100

The term for the value of the next-best alternative given up when making a choice.

Opportunity cost

100

Expenses that stay completely constant regardless of your company's production volume.


Fixed cost

100

The economic phenomenon where the average cost per unit drops as production volume expands.


Economies of scale

200

The customer's willingness and financial ability to purchase a specific good or service.


Demand

200

The basic economic condition where human desires are infinite but resources are finite.


Scarcity

200

The incremental value, satisfaction, or revenue gained from one extra unit.


Marginal benefit

200

Expenses that swing up or down in direct alignment with how many products you manufacture.


Variable cost

200

The dynamic framework where individuals, not the government, own businesses.


Capitalism

300

The market crossroads where quantity supplied perfectly matches quantity demanded.


Equilibrium price and Quantity

300

Inputs like land, labor, and capital that are combined to generate products or services.

Economic Resource

300

If you choose to work instead of going to a movie, the entertainment you missed is this.

Opportunity cost

300

The added, incremental expense generated by producing just one more unit of product.


Marginal cost

300

Buying raw manufacturing metals in bulk to lower unit pricing leverages this concept.

Economies of scale

400

This economic system relies on open markets, competition, and private ownership.

Capitalism

400

Items essential for direct human physical survival, like clean water and basic food.


Need

400

Entrepreneurs perform this step-by-step evaluation to choose the best option under scarcity.


Economic decision making

400

Monthly office rent and annual insurance premiums are classic examples of this cost type.


Fixed cost

400

This specific type of resource includes the physical factory building and tools.

Capital or Economic resource

500

The systematic process through which individuals evaluate alternatives to allocate their assets.


Economic decision making

500

Non-essential desires that improve lifestyle or comfort but are not required to survive.


Want

500

When a consumer decides that a movie ticket's extra enjoyment is worth its $15 price, they are weighing this specific concept.


Marginal benefit
500

Raw assembly materials and hourly factory labor wages fall into this category.


Variable cost

500

The unique factor of production that brings land, labor, and capital together to take risk.


Entrepreneurship or Economic resource