This section describes company's vision and strategy for achieving goals
What is a mission statement?
100
refers to placement of media at different phases of customer engagement cycle through search engine marketing, SEO, banner ads etc.
What is internet marketing?
100
represents the core aspects of business including purpose, offering, infrastructure, organizational structure etc.
What is a business model ?
100
this form of business enterprise has the most difficulty in obtaining investment capital:
a. sole proprietorship
b. partnership
c. LLP
d. corporation
What is a sole proprietorship?
100
The systematic gathering, recording and analyzing of information about size , scope and trends is called _____.
a. test marketing
b. marketing research
c. product research
d. sales research
What is marketing research?
200
specific actions that a company carries out to interest potential clients/ customers and users in a company's product or service and persuade them to buy
What is a marketing plan? ( marketing strategy)
200
A list of people within a larger group you want to reach.
What is a customer profile? what is a target customer?
200
Statistics used to describe a population e.g., personal characterisitics such as age, gender, income, marital status, ethnic background, education, and occupation
What are demographics?
200
CHOOSE :One of the biggest advantages of a corporation is:
a. choices of name
b. easy start-up procedure
c. continuous life
d. limited liability
What is limited liability?
200
One of the most common approaches for evaluating financial consequences of business investments and decisions
What is ROI?
300
this section outlines price, place , promotion and product ,
What are the 4p's of marketing ?
300
Describes customers in regards to tastes, opinions, lifestyle and habits.
what is psychographic data/info?
300
Articles of incorporation are filed with a state to start which types of organization?
a. sole proprietorship
b. partnership
c. corporation
d. limited partnership
What is a corporation?
300
A company or business in the same or similar industry offering a similar product or service
What is a competitor?
400
establishes the scope and purpose of a company and reflects its values and beliefs
What is a vision statement?
400
Process of dividing the large market into smaller groups of people who share specific needs and characteristics is called _____.
a. market segmentation
b. target market
c. market research
d. marketing mix
What is a market segmentation?
400
A person in an organization who creates ideas and products for the company's benefit
What is an intrapreneur?
400
which type of business is formed by an agreement between two or more parties?
a. partnership
b. corporation
c. LLC
d. trust fund
What is a partnership?
400
This company sells technology that analyzes and synthesizes millions of blog posts , reviews and music, its tempo and harmonic structure to online music apps to improve and update their recommendations.
What is Echo Nest?
500
A short synopsis at the beginning of a business plan that highlights key facts, issues, and conclusions
What is an executive summary?
500
a theory to explain a consumer-driven shift away from hit driven mainstream markets and toward new niche markets
What is the long tail ?
500
A person who owns, operates and assumes the risk of owning a business.
Who is an entrepreneur?
500
A type of business organization that is separate from the people who created it.
What is a corporation?
500
This person works for a company on a regular basis in exchange for weekly/ or regular /compensation