Business Growth
Marketing & Consumers
Operations & Strategy
Legal & Risk
Advanced Finance
200
A short statement that explains what a company hopes to achieve in the next 1–5 years
What is vision?
200
The familiarity and recall of a company's name or logo
What is brand recognition?
200
An early simplified product used to test customer interest (one word).
What is prototype?
200
A sign, word, or logo used to identify a brand that can be legally protected (one word).
What is trademark?
200
The net amount of cash moving into and out of a business (two words).
What is cash flow?
400
The person who buys rights to operate a branded location.
What is franchisee?
400
A customer-sourced recommendation used to find new buyers.
What is referral?
400
External factors like laws, zoning, and permits that can limit a startup (one word).
What is regulations? (or "regulation")
400
Legal concept for careless actions that cause harm (one word).
What is negligence?
400
The per-unit amount equal to price minus variable cost (two words).
What is contribution margin?
600
The four-part analysis of Strengths, Weaknesses, Opportunities, and Threats.
What is SWOT?
600
This kind of marketing campaign focuses on a specific group.
What is Target Marketing
600
The sequence of steps from sourcing to delivery (two words).
What is supply chain?
600
A contractor or investor confidentiality contract (abbreviation).
What is NDA?
600
A revolving borrowing arrangement with a preset maximum limit (three words).
What is Line of Credit?
800
The practice of dividing customers into groups with shared needs (one word).
What is segmentation?
800
Comparing two versions of an email or webpage to find which converts better (two-part term)
What is A/B testing?
800
Cost advantages that occur when producing more units (two words).
What is economies of scale?
800
Legal actions where individuals or companies sue for damages (two words).
What is civil suit?
800
Forecasted financial documents used for planning and pitching (two words).
What is pro forma?
1000
The ratio comparing a customer's lifetime value to the cost to acquire them (acronym).
What is LTV/CAC?
1000
A short phrase that explains the primary benefit customers receive from a product.
What is value proposition?
1000
A method that spreads production across multiple locations or suppliers to reduce the impact of a single point of failure (three words).
What is supplier diversification?
1000
The U.S. office that grants patents and registers trademarks (abbreviation).
What is USPTO?
1000
Fill in the blank: Contribution margin = price minus ___.
What is variable cost?