Business Basics
Communication & Sales
Navigating the Market
Law, Ethics, & Responsibility
Finance & Planning
100
A person who starts and leads their own business venture.
What is an entrepreneur
100
Familiarity with a company's name and products
What is brand recognition?
100
The series of activities that delivers a product or service to customers
What is value chain?
100
A written or spoken agreement that the law can enforce
What is contract?
100
The document that outlines a company’s goals and how it will achieve them
What is business plan?
200
A short statement that explains a company's purpose.
What is mission (statement)?
200
A recommendation from a satisfied customer
What is referral?
200
Goods bought for immediate use and with short lifespans
What is non‑durable (goods)?
200
Creations like logos or inventions that businesses protect
What is intellectual property (IP)?
200
The point where total revenue equals total costs
What is breakeven (point)?
300
A business model where someone uses another company's name and systems for a fee.
What is franchise?
300
The most effective method for important business conversations.
What is face-to-face
300
Acronym for techniques to improve a website’s visibility in search engine (three letters)
What is SEO?
300
A wrongful act causing injury that can lead to legal liability
What is tort?
300
A fixed monthly cost for businesses to operate a physical location
What is rent/lease
400
A personal trait often linked to entrepreneurs who keep trying after setbacks.
What is resilience?
400
Acronym for software used to track customer contacts and sales leads
What is CRM
400
Products bought regularly and ready for immediate use
What is convenience (goods)
400
The idea that a business balances profit with social and environmental goals
What is corporate social responsibility (CSR)?
400
When you borrow money that must be repaid
What is debt financing (or loan)
500
The process of generating many new business ideas.
What is ideation?
500
A one-page letter introducing yourself to a potential employer
What is cover letter
500
One internal factor and one external factor you analyze for feasibility: ___ and ___.
What is resources and competition (or trends).
500
A person who reports illegal or unethical behavior inside an organization
What is whistleblower?
500
Projected financial statements used to forecast future results
What is pro forma (statements)?