StartUp Money
ENTREPRENEURSHIP
MARKETING & INVESTING
100

An asset offered by a borrower to secure a loan, which the lender can seize if the loan is defaulted on.

What is collateral

100

The process of designing, launching, and running a new business venture while taking on financial risk.

What is Entrepreneurship?

100

The systematic gathering, recording, and analysis of data about customers, competitors, and the market.

What is Market Research?

200

A wealthy individual who provides capital to a startup or early-stage business, often in exchange for ownership equity or convertible debt.

who is an Angel investor

200

The uncertainty or potential loss inherent in business decisions and financial investments.

What is Risk?

200

An outline of a company's advertising, promotion, and sales strategy used to reach its target audience.

What is a Marketing Plan?

300

The specific mix of debt and equity a company uses to finance its overall operations and growth.

What is Capital Structure?

300

A risky or daring business undertaking, typically launched to pursue a high-growth market opportunity.

What is a Venture?

300

Financing provided by investment firms or funds to high-growth, early-stage startups in exchange for equity ownership.

What is Venture Capital?