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ABVC's
Unicorns
Startup Financing
Potpourri
100

This CEO was famously fired in 2008 from Twitter because he spent more of his time in fashion design and yoga classes. He reassessed his priorities and is the CEO of Twitter today

Who is Jack Dorsey?

100

This KPI describes the total production costs of the product being sold

What is COGS (cost of goods sold)

100

This aerospace unicorn is the only privately-owned space exploration company that hasn't launched their CEO into space

What is SpaceX?
100

This 'heavenly' investor invests in early-stage startups, usually in exchange for equity.

What is an angel investor?

100

Taking ownership of another business. Frequently used in conjunction with the word merger

What is acquisition?


200

This CEO was forced out of the company he founded. Later, he would return to Apple and ultimately be their savoir

Who is Steve Jobs?

200

This KPI describes the average expense to gain a new customer

CAC (customer acquisition cost)

200

This unicorn, founded in 2008, made it easier for everyday people to turn their homes into vacation rentals

What is Airbnb?

200

The practice of raising capital through multiple funders, often via popular websites

What is crowdfunding?

200

A business owned and operated by one person

What is sole proprietorship? 

300

Chip Wilson, founder of this famous yoga pants brand, was ousted from his CEO position after making offensive comments favoring child labor

What is lululemon?

300

This acronym describes a business that is targeting another business with its product or services.

What is B2B?

300

This unicorn is responsible for the widely popular Fortnite game

What is Epic Games?

300

A VC is going to invest $2 million into GiantCo based on an $8 million pre-money valuation. What is the post-money valuation of GiantCo?

What is $10 million?

300

A market structure in which a particular commodity has only one seller who has control over supply and can exert nearly total control over prices

What is a monopoly?

400

This former Uber CEO was ousted after claims of sexual harassment and a generally toxic work environment

Who is Travis Kalanick?

400

The gains (or losses) realized after investing a sum of money can be described by this 3-letter acronym

What is ROI (return on investment)?

400

This edtech unicorn founded in the US 2005 offers study tools, namely flashcards, that are used all over the world every day

What is Quizlet?

400

Despite its name, this type of funding is meant to grow businesses, not plants.

What is seed funding?

400

A document setting out a business's future objectives and strategies for achieving them


What is a business plan?

500

Everyone loves to rave about Elon Musk, but many people have never even heard of this founder who helped start Tesla Motors in 2003. He served as CEO until 2007 when he was ask to transition to the Advisory Board.

Who is Martin Eberhard?

500

The first time shares of stock in a company are offered on a securities exchange or to the general public

What is an IPO (initial public offering)?

500

This fintech unicorn draws its name from a fabled character that stole from the rich to give to the poor

What is Robinhood?

500

This type of seed funding is structured as a loan with the intention of converting to equity

What is a convertible note?

500

This giant company started in a garage and only sold books

What is Amazon?