Famous Entrepreneurs
Co-founded Apple Inc., known for products like the iPhone and MacBook.
Who is Steve Jobs?
What do we call a person who starts their own business or venture?
Entrepreneur
If a lemonade stand isn’t selling well, what’s one creative thing you could do to improve it?
Answers will vary—example: add flavors, better signs, or move locations.
Known for creating the most famous fried chicken chain?
Colonel Sanders
What do we call the group of people who might want to buy your product?
target market
Founded SpaceX and Tesla Inc., and is known for advancements in space exploration and electric vehicles.
Who is Elon Musk?
What's the difference between a product and a service?
a product is something you an touch, a service is something someone does for you
If you sell something for $27 and it cost you $13 to make, how much profit did you make?
14$
What company or startup is being represented
Airbnb
What is the difference Between Promotions and Channels? and give an example for each
Promotions, the method: Social Media IG
Channels: the way; Online or physical store
Founded Amazon and transformed online retail and cloud computing with Amazon Web Services.
Who is Jeff Bezos?
This mentality enables individuals to overcome setbacks and to make the most of their opportunities
A startup creates a platform that allows small business owners to track their expenses, invoices, and taxes in one easy-to-use system, helping them avoid financial mistakes and save time. What is the primary value created by this company?
A. Providing the most complex accounting software available
B. Helping small business owners manage finances efficiently and reduce errors
C. Eliminating the need for professional accountants
D. Competing with large financial institutions through technology
B
20 seconds to draw a company’s logo, and the group must guess it.
Toyota
What is the term used when a business makes money after all expenses are paid?
profit or profitability
Co-founded Microsoft and developed the Windows operating system.
Who is Bill Gates?
Identify the three core elements of Business Model Thinking?
Value proposition, target markets, sustainability
A startup offers an online tutoring service that charges students a monthly fee covering platform maintenance, tutor payments, and marketing, while continuously investing in training tutors and improving the learning experience. Which option best represents a sustainable business model?
A. The company offers free access indefinitely to grow its user base
B. The company relies solely on short-term investors without a clear revenue stream
C. The company ensures its income covers costs and reinvests to improve service quality
D. The company prioritizes rapid expansion without evaluating long-term viability
C
20 seconds to name a company, its value proposition, and its target market.
Company: Uber
Value: Provides fast, safe and convenient transportation through a mobile app.
Target market: Urban residents who need flexible and reliable transportation.
In the context of entrepreneurship, value creation primarily refers to
A. Increasing profits by reducing production costs as much as possible
B. Designing products that reflect the company’s internal vision rather than customer needs
C. Delivering solutions that customers perceive as beneficial, even if financial returns are not immediate
D. Maximizing shareholder value regardless of customer satisfaction
C
Created Facebook, now known as Meta Platforms, revolutionizing social media and digital communication.
Who is Mark Zuckerberg?
What is Sustainability?
The capacity of a business model to remain viable over time while balancing economic, social, and environmental factors
ndrés has identified an opportunity to create a “Meal Planner” app that helps busy families plan weekly meals and grocery shopping. Which segmentation and variable should Andrés focus on to obtain meaningful customer feedback?
A. Psychographics; Personal values
B. Demographics; Household size
C. Behavioral; Brand loyalty
D. Geographic; Urban population
B
How old is the teacher Dan?
30
research methods That consists of bringing together a small group of people to discuss a specific topic in a guided manner to obtain in-depth qualitative information?
Focus Group