Ideation
What is Ideation
the process of developing and conveying prescriptive ideas to others
What is customer segmentation?
assessing and analyzing the comparative strengths and weaknesses of competitors
What is customer relationship?
methods a company uses to engage with its customers and improve the customer experience.
Business Model Canvas
What is a mentor?
a person who can support, advise and guide you.
Advertising on social media
What problem in retail did Warren Buffet solve with the creation of Walmart?
Warren Buffet cut out the middle man in order to make their goods cheaper.
What are at least two ways to segment customers?
Behavioral, Demographics, Psychographics, Geographics
Define a positioning statement?
a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand
What does UVP stand for?
Unique Value Proposition
Define Market sizing?
estimating the number of buyers of a particular product, or users of a service.
Purpose of a positioning statement?
to align marketing efforts with a company's brand and value proposition
What is competitive analysis?
assessing and analyzing the comparative strengths and weaknesses of competitors
What does PAM stand for?
Potential Addressable Market
What is a distribution channel?
methods used by a company to deliver its products or services to the end consumer.