Show:
Pricing
Promotion
Promotion 2
Channel MGMT
Product
100
Why would a manager of a local business keep track of the prices that similar businesses in the area are charging?   1-To remain competitive ?2-To improve advertising ?3-To promote image ?4-To offer new services   
1-To remain competitive
100
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers    1-see their advertisements. ?2-ask specific questions. ?3-visit their competitors. ?4-buy their products.   
4-buy their products. 
100
A company produces an advertisement that informs consumers about its commitment to recycling materials and controlling pollution. This is an example of    1-institutional promotion ?2-product promotion. ?3-cooperative advertising. ?4-personal selling.    
1-institutional promotion
100
Channel members should share an equal commitment to the product's   1-name. ?2-price. ?3-quality. ?4-packaging.  
3-quality.
100
Which of the following does effective product/service management help businesses to do:   1-To barter?2-To prospect ?3-To compete?4-To recruit   
3-To compete
200
Which of the following is an example of a business using a flexible pricing policy:   1-Establishing prices that are competitive ?2-Lowering prices during bad economic times ?3-Setting prices as low as possible ?4-Charging prices that consumers expect to pay
2-Lowering prices during bad economic times
200
One of the main goals of promotion in marketing is to    1-select media. ?2-develop a message. ?3-create desire. ?4-monitor feedback.   
3-create desire.
200
The use of samples or cents-off coupons on grocery items is an example of    1-publicity. ?2-personal selling. ?3-advertising. ?4-sales promotion.   
 ?4-sales promotion.   
200
Marketers determine distribution intensity so they can achieve   1-ideal market exposure. ?2-complete market coverage. ?3-perfect market balance.?4-total market saturation.   
1-ideal market exposure.
200
When considering a new product for your company, you decide to introduce the product in only three states for a six-month period. This is known as    1-product development. ?2-feasibility analysis. ?3-commercialization. ?4-test marketing.   
4-test marketing. 
300
When the costs of raw materials increase considerably, a business is likely to    1-maintain similar profit margins as its competitors. ?2-implement a long-term markup pricing policy. ?3-continue following the same marketing strategies. ?4-increase the selling price of a product. 
?4-increase the selling price of a product. 
300
An important objective of promotion is to _____________ buyers.    1-intimidate ?2-inform ?3-deceive ?4-delude 
2-inform
300
The local newspaper ran a story about Amy's Shoe Store and its donation of 100 pairs of shoes to those in need. This act by the local newspaper is an example of    1-personal selling. ?2-sales promotion. ?3-advertising. ?4-publicity.   
4-publicity. 
300
Which of the following products would likely use an exclusive distribution pattern:    1-A silk necktie?2-A gallon of milk?3-A home-decoration magazine?4-A large piece of farm machinery 
4-A large piece of farm machinery 
300
Which of the following is a characteristic of a pure services:   1-Uses plain, inexpensive packaging ?2-Most often uses product bundling strategies ?3-Does not include a tangible product?4-Does not include product guarantees   
3-Does not include a tangible product?
400
The price function often influences the place function by determining   1-when the product is made. ?2-why the product is shipped. ?3-how the product is advertised. ?
4-where the product is sold.   
400
Which of the following are internal factors that affect the way a business uses promotional tools:   1-Demand and product ?2-Price and competition ?3-Product and price ?4-Place and demand 
3-Product and price
400
When a business places a new product on the market, each element of the promotional mix should be designed to    1-inform consumers about the existence of the product. ?2-point out differences among competing products. ?3-remind customers about the benefits of the product. ?4-reinforce the company's image.   
1-inform consumers about the existence of the product. 
400
A channel task should be performed by the channel member who   1-performs it best. ?2-has the least money. ?3-has the most money. ?4-wants to perform it.   
1-performs it best.
400
Product/service management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to    1-government oversight. ?2-competitors only. ?3-market opportunities. ?4-CEO wishes.   
3-market opportunities.
500
Why do some new companies set their selling prices as low as they can?   1-To get market share as fast as possible ?2-To eliminate all possible competition ?3-To earn a high return on investment ?4-To quickly make a large profit  
1-To get market share as fast as possible
500
Public-service promotions often are used to inform consumers about __________ issues.    1-questionable ?2-controversial ?3-noncontroversial ?4-negative   
3-noncontroversial
500
Newspapers and magazines are categorized as ___________ media.    1-time ?2-broadcast ?3-publications ?4-direct  
3-publications
500
A large car manufacturer purchases materials that it will use to create parts for automobiles. The car manufacturer is a(n)   1-retailer. ?2-wholesaler. ?3-industrial user. ?4-agent.   
3-industrial user.
500
The product mix that a business decides to offer customers helps to project the business's   1-display themes. ?2-sales goals. ?3-service style ?4-unique image.   
?4-unique image.