Local governments strongly promote and support small businesses mainly due to which factor
What is businesses are important to the economy
100
Which is an example of an effective marketing objective that a business might set
What is increase profit by 6% next year
100
What is the purpose of sales oriented pricing objectives
What is to increase the total amount of sales income
100
What individual would a business be most likely to ask for a prediction of sales for next year
What is experiences salesperson
100
What is the final cost to the business of a product priced at $40 with a 20% trade discount
What is $22
200
What component is important to include in all types of inquiry letters
What is contact information
200
One reason why businesses select marketing metrics is to use them as which function
What is measurement tool
200
Public service promotions often are used to inform consumers about which issues
What is noncontroversial
200
When do businesses usually set its marketing budget
What is after determining objectives
200
People who are naturally creative often possess which attribute
What is mentally flexible
300
When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic
What is unique and available
300
Newspapers and magazines are categorized as which medium
What is publications
300
What is the break even point in units for a business whose total fixed cost are $325,000 selling price per unit is $18, and variable cost per unit is $15.50
What is $130,000
300
The price function often influences the place function by determining which information
What is where the product is sold
300
What is the first factor that a business should consider when it is deciding if it should sell a product
What is market demand
400
Managers use broad objectives that they develop for a business as the basis for setting which measurements
What is performance targets
400
what is the selling price from the following information: cost, &8.45; operation expenses, $.050; and profit, $.80
What is $9.75
400
Which is one of the main goals of promotion in marketing
What is to create desire
400
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium
What is television
400
What is a tool that an entrepreneur develops to project sales fro a new business venture
What is sales forecast
500
When a business expands its product mix, its goal is to accomplish which goal
What is appeal to more market segments with a wide variety of options
500
Radio commercials are a form of advertising that is transmitted through which medium
What is broadcast
500
What is the primary reason for establishing a marketing budget that helps a business
What is to control spending
500
The marketing metrics hat businesses select should relate directly to which part of the marketing plan
What is objectives
500
A business that identifies products to sell that fill needs is making what decision