A
PRICE
the value customers sacrifice to benefit from receiving and using a good or service
PLACE
where and how a company delivers a product to consumers
PROMOTION
any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively
PRODUCT
The producer's Object or Service
Revenue
the money a company earns from the sale of its products and services
Profit
the amount of money a company earns when the revenue brought in is more than the cost of the resources spent
Risk
the potential for failures or losses
Reward
The success and achievement/positive outcomes
Niche Marketing
a highly targeted form of advertisement.
Mass Marketing
a form of advertising that uses mass media such as television, radio, newspapers, and magazines for distribution.
Target Marketing
a specific group of potential customers who a business aims to reach with its products or services.
Innovative
something new, such as an invention, or the practice of developing and introducing new things.
Entreprenuer
someone who starts or owns a business.
Intraprenuer
individuals who are tasked with creating new and innovative products within an already-established business
Supply Chain
the sequence of processes involved in the production and distribution of a commodity.
Distribution Channel
a chain of businesses or intermediaries through which the final buyer purchases a good or service. (wholesalers, retailers, distributors, and the Internet.)