Typography
The space between lines of text
What is Leading
The visual components of color, form, line, shape, space, texture, and value.
What is the Elements of Art?
adjusting the overall spacing of a group of letters
What is Tracking?
equal on all sides
symmetrical
the adjustment of space between pairs of letters to improve its appearance or alter its fit
What is Kerning
not symmetrical
asymmetrical
a style of text that contains hooks (or feet) on the ends of the letters. Use sparingly if at all for projection
What is Serif Font?
Fonts that have straight edges without extensions. (Example: Arial) This font is easier to read on a website
What is San Serif Font
Refers to the positioning of objects in such a way that none of them overpower other components of the artwork.
Symmetrical
Asymmetrical
What is Balance in art?