Intellectual Property
Legal protection creators have over works where you need permission before using or altering
Copyright
Uses paths and curves dictated by mathematical formulas. Can be scaled perfectly without loss of visual quality. (Illustrator)
Vector
can contain high-quality image data with a lossy compression. Ideal for photographic images and web graphics
JPG
refers to the overall spacing between characters
Tracking
created when one or more elements of design are used repeatedly to create a feeling of organized movement
Rhythm
A word, phrase, symbol, and/or design that is legally registered or established by use as representing a company or product.
Trademark
Compiled using pixels, or tiny dots, (bitmap). Resolution dependent. (Photoshop)
Raster
raster-graphics file format that supports lossless data compression. Ideal for digital art and has transparency support
PNG
describes the space between lines of text
Leading
the path the viewer’s eye takes through the design
Movement
Intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of years in exchange for publishing an enabling public disclosure of the invention
Patent
Process in which the editing software does not change the pixels within the digital photograph. Can be done by using layers and masking.
Non-Destructive Editing
Color space for digital images and displaying on screens and monitors (Red, Green, Blue)
RGB
parts of the letter that extends above the x-height
Ascender
a device that allows for the mass production of uniform printed matter, mainly text in the form of books, pamphlets and newspapers
Printing Press
Space where no intellectual property rights exist; works are free to use without restrictions
Copyrighted works expire after years and become part of this
Public Domain
Optimal color quality for printing (Cyan, Magenta, Yellow, Black)
CMYK
color management system for design consistency - PMS
Pantone Management System
area of letter that is partially or entirely enclosed by a letter form or symbol
Counter
a device for recording visual images in the form of photographs, film, or video signals.
Camera
Legally enforceable contract that establishes confidentiality between two parties
Non-Disclosure Agreement (NDA)
Bitmap format with lossless compression for files that supports both animated and static images.
GIF
How many DPI is best for print?
300
refers to the space between specific characters. Varies with letterforms
Kerning
a German artistic movement which lasted from 1919-1933. Its goal was to merge all artistic mediums into one unified approach, that of combining an individual's artistry with mass production and function. This design is often abstract, angular, and geometric, with little ornamentation
Bauhaus