Advanced Typography
œ is an example of this letterform
What is a ligature?
Vector-based file format for multipage documents; format for universal file sharing.
What is a .PDF?
If I am creating a logo, I should use this type of software because it can be resized without detail loss.
What is vector-based?
A color made by blending equal parts one secondary color and one of the primary colors used to make that color.
(Bonus points for naming one 100)
What is a tertiary color?
Primary-seconday
Typography is a design _________ that is not shared with art.
What is an element?
The unit for type 1 is equivalent to 1/72 of an inch.
What is point?
This raster file format is great for photographs and is the standard format for digital cameras.
What is .JPEG/.JPG?
If I am working in Adobe Photoshop, then I am manipulating this type of graphic.
What is raster-based?
A color scheme comprised of colors that are across from each other on the color wheel.
Bonus points for naming them. (100 each)
What is a complementary color scheme?
Red/green; blue/orange; yellow/violet
White space is a design (1)_________ while space is a design (2) ___________.
What is a (1) principle?
What is an (2) element?
The act of adjusting the space between lines of text.
What is leading?
Raster-based graphic file with transparency, limited colors, and short animations.
What is a .GIF?
Graphics that are pixel-based.
What are raster-graphics?
A color scheme made up of tints and shades of a single hue.
Bonus points (100 each):
What is a tint?
What is a shade?
What is monochromatic?
Tint=hue + white
Shade= hue + black
These are guidelines on how to best manipulate parts of a design to create a successful composition.
What are design principles?
The act of adjusting the evenly space between all letters in a line of text.
What is tracking?
Raster-base file format with transparency and millions of colors.
What is a .png?
Vector graphics are build out of/ based on these.
What are mathematical equations?
This type of color management system is subtractive and best for printing images.
What is CMYK?
One of these does not belong: repetition, hierarchy, unity, form, movement, white space, balance, contrast.
Bonus point (what is the group [100pt])
What is form?
Design principles.
The act of adjusting the space individually between two or some of the characters in a line of text.
What is kerning?
Raster-based file format that has transparency and is great for scanned images.
What is a .TIFF?
.PDF; .ai; .eps; .svg
These file formats all have this in common.
What is vector-graphics?
RGB is this type of color management process and best used for screens.
What is subtractive?
These are the design elements.
What are point, line, shape, form, space, color, value, texture, & typography?