Information Management
Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Role play situations
Which is the most effective method for a manager to communicate a policy change?
staff meeting
The way employees treat customers affects the businesses'
Image
Most customers associate price with:
quality
Openings in a daily list of schedule appointments can be filled by
scheduling extra appointments
Which reflects low employee morale?
High employee turnover
Which situation indicates manager training is needed?
changes in job function
Which is a method of boosting employee morale?
Singling out and rewarding employees for good work
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?
Leader pricing
A salesperson uses probing to be a/an
problem solver
Using telephone surveys to learn about products used in a consumer’s household is an example of
Market research
Using telephone surveys to learn about products used in a consumer’s household is an example of:
Market research
Management ensures equitable opportunities for employees by:
Developing policies
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing:
loss prevention
A business with well-planned buildings, effective employee training and careful selection of goods and services does what to its business risk?
Prevents or controls
Which resource is most appropriate for use during an orientation for new employees?
Employee handbooks
Why must employees be able to explain business policies to customers?
the policies are not always evident to customers
Which event causes a business to change its marketing strategies?
A store selling similar products opens down the street
Goals that state what a marketer wants to achieve through pricing are called:
Pricing objective
A rivalry between two or more businesses to attract limited customer dollars is called a/an:
Competition
Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees?
organizing
Which discourages employees from communicating dissatisfaction to management?
hostile work environment
What is the primary goal of management?
accomplishing the businesses' goal
Which technique expresses appreciation and builds customer loyalty?
Communicating with customers
Which internal factors affect selling policies?
customer wants and needs