Employees
The way employees treat customers affects the businesses'
Image
As the price of an item increases demand will:
Decrease
Which is the most effective method for a manager to communicate a policy change?
staff meeting
One method for identifying potential customers is to:
Attend trade shows
A salesperson knows it takes seven days for a product to be delivered. In order to make the sale and reach his sales quota, the salesperson promises delivery in two days. This is unethical because.
if an earlier shipment date is promised, the product must be delivered on time
Which is a method of boosting employee morale?
Singling out and rewarding employees for good
work.
Goals that state what a marketer wants to achieve through pricing are called:
Pricing objectives
Management ensures equitable opportunities for employees by:
Developing policies
Why must employees be able to explain business policies to customers?
the policies are not always evident to customers
Which system allows businesses to compete actively in the marketplace?
Capitalistic
Which resource is most appropriate for use during an orientation for new employees?
Employee Handbooks
Which pricing technique sets the prices of goods and services at lower prices to attract customers, then heavily advertises those goods and services?
Leader pricing
A manager instructs his employees to get a new, heavy-duty cord for the display lights instead of using the worn-out one. The manager is implementing:
Loss prevention
Most customers associate price with:
quality
Which is most likely to affect the price of roses?
a large number of rose bushes are killed by
disease.
Which discourages employees from communicating dissatisfaction to management?
Hostile work environment
If an item sells for $14.95 and an employee receives a 20% discount, how much will the employee pay for them?
$11.96
Which situation indicates manager training is needed?
changes in job function
Which technique expresses appreciation and builds customer loyalty?
Communicating with customers
Print advertisements usually contain a headline, copy, an illustration, and a:
Logo
The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process.
Idea Generation
The point at which producers begin to make a profit on a product is known as: Total revenue - marginal cost = producer surplus
Surplus
Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees?
organizing
Which internal factors affect selling policies?
customer wants and needs
What are the five artistic design steps that create an effective display and encourage repeat business?
Select merchandise, select type of display,
choose a setting, manipulate artistic element,
and evaluate completed display