Management & Communication
Which is the most effective method for a manager to communicate a policy change?
a) Company-wide meeting
b) Staff meeting
c) Bulletin board
d) Employee handbook
Staff meeting
Using telephone surveys to learn about products used in a consumer’s household is an example of:
a) Market research
b) Sales inquiries
c) Idea generation
d) Concept design
Idea generation
As the price of an item increases, demand will:
a) Remain constant
b) Increase
c) Decrease
d) Create inflation
Decrease
The distinctive identification symbol on an ad refers to the:
a) Signature
b) Copy
c) Illustration
d) Clip art
Signature
The primary responsibility of the person making business purchases is:
a) Buying needed goods/services
b) Establishing sales goals
c) Setting a budget
d) Training staff
Buying needed goods and services
Which situation indicates manager training is needed?
a) Changes in job function
b) Decrease in sales tax
c) Changes in supply and demand
d) Increase in sales
Changes in job function
Most customers associate price with:
a) Discounts
b) Comfort
c) Location
d) Quality
Quality
The rivalry between two or more businesses to attract limited customer dollars is called:
a) Partnership
b) Corporation
c) Battle
d) Competition
Competition
Promotional activities are used to:
a) Sell without support
b) Introduce customers to products
c) Determine prices
d) Recruit employees
Introduce customers to products
Which form is attached to an invoice and tracks shipments?
a) Back order
b) Delivery receipt
c) Apron
d) Bill of lading
Bill of lading
Why must employees be able to explain business policies to customers?
a) Customers struggle with understanding
b) Employees need to feel competent
c) Policies are not always evident to customers
d) Employees need to appear superior
Policies are not always evident to customers
Which pricing technique sets low prices to attract customers and heavily advertises them?
a) Prestige pricing
b) Price lining
c) Leader pricing
d) Promotional pricing
Leader Pricing
The system that allows businesses to compete actively is:
a) Socialist
b) Monopolistic
c) Imperialistic
d) Capitalistic
Capitialistic
Involvement in charitable campaigns and sponsorship of events is:
a) Online marketing
b) Professional development
c) Publicity
d) Merchandising
Publicity
The five artistic design steps for effective displays are
Select merchandise, select display type, choose settings, manipulate artistic elements, and evaluate.
Which is a method of boosting employee morale?
a) Singling out employees
b) Rewarding personal favors
c) Limiting conversation
d) Building a culture of trust
Singling out employees
Information about marketing trends, new products, competitors, and new technology are example of which type of marketing information?
a) External
b) Secondary
c) Internal
d) Primary
External
The purpose of government regulation of monopolies is to:
a) Eliminate natural monopolies
b) Regulate residual income
c) Enforce equal opportunity
d) Protect competition
Protect competition
Which are included in the promotional mix?
a) Non-personal selling, etc.
b) Personal selling, advertising, direct marketing, sales promotion, PR
Personal selling, advertising, direct marketing, sales promotion, PR
Calculate inventory shrinkage:
Given data…
$500
Which instructional method requires a trainee to make quick decisions about hypothetical situations?
a) Job rotation
b) Understudy
c) Role-play situations
d) Junior boards
Role-play situations
If a meal is $7.85, what’s a 20% tip?
$1.57
Increasing a business’s productivity has what effect?
a) Increases the standard of living
b) Determines the health of the economy
c) Gives people more goods
d) Increases profits
Profits
Publicity benefits the promotional plan by:
a) Reducing media share
b) Extending advertising budget
c) Replacing sales promotion
d) Eliminating the need for ads
Extending advertising budget
A salesperson promises 2-day delivery, though it takes 7 — unethical because:
a) Didn’t get manager approval
b) Gives special treatment
c) Both benefit
d) Must deliver on the promised date
Must deliver on the promised date.