EOY Special Countries Jeopardy

Google Ads Basics

100

I am going to set up this type of conversion in order to track conversions in real time. 

Pixel Conversions

200

I want to group campaigns into a single budget to ease of management, this is called__. 

Portfolio Budgets 

300

I want to group campaigns to use the same bidding strategy and same bidding goals, for ease of management, I am going to set up this type of bidding.

Portfolio Bidding

400

These bidding strategies are considered "Smart" bidding strategies in Google. (4)

Target CPA, Target ROAS, Maximize Conversions & Maximize Conv. Value

500

A campaign is getting a lot of clicks, but the conversion rate is low, this would be the first thing I look into when investigating why. 

The landing page experience. 

Testing

100

I want to to test introducing one new variable into a BAU campaign and compare it to running with out the new variable to see what wins, this would be the best testing strategy.

A/B Test 

200

The team stopped using this janky Google Ads tool because the splits were never even and the results were hard to digest. 

Drafts & Experiments 

300

We have found Performance Max campaigns to be successful and have been able to scale them up significantly. However, I want to know if this campaign type is providing additional topline lift to our Facebook goals, so I will be planning a __ test. 

Incrementality 

400

I need really clean splits for a test I am planning and have flexibility to run it across any campaign type on Acq or Churn. This type of split would be my cleanest and most straightforward option. 

Audience List Split 

500

My campaigns seem to have reached a point of diminishing returns, I should run a ____ test to help get my campaigns back on track to reach my goals. 

Marginality

Mobile

100

We use this mobile partner to help filter and accurately track our mobile conversions. 

Kochava

200

This infamous Apple iPhone software update threw the digital world for a loop with it's new tracking restrictions. 

iOS 14.5

300

Kochava is an example of an MMP, which stands for this. 

Mobile Measurement Partner

400

This term is what Google has been using in reference to cracking down on tracking across apps.

Privacy Sandbox

500

Unity acquired this other mobile partner we worked with last year. 

ironSource

Team Facts

100

Drew & Jess' Jack Jack share a birthday! They were both born on this day maybe years apart. 

November 30

200

Jess & Ayesha were in the top __% of Taylor Swift listeners on Spotify.

2%

300

Jess & Reyna won the cheers for peers awards for exemplifying these company values. 

Be Inclusive & Accept no Limits

400

Nikki has been working at 3Q/Dept for this many years. 

7 Years

500

Drew has visited over half of the States in the US which tally up to __. 

26

Holiday Cheer

100

Many cultures have a tradition of hanging this food-shaped ornament on the Christmas tree.

Pickle

200

Gingerbread houses and candy canes were almost certainly introduced to the U.S. by immigrants from this country.  

Germany

300

The average amount of money Americans spend on gifts and holiday items.

$1000

400

On the seventh day of Christmas, my true love gave me this. 

Seven Swans a Swimming 

500

There are the 4 main food groups, according to Buddy the Elf. 

Candy, candy corn, candy canes and syrup