IMPACT
BIG ALCOHOL
STOREFRONT
BIG SIGNS
100
African American Youth are exposed to _____alcohol ads than all US youth a. more b. less c. the same
a. more
100
How much does the alcohol industry spend each year in marketing and advertising? a. $1.5 billion b. $4 billion c. $6 billion d. $10 billion
c. $6 billlion
100
The state law that says that alcohol retailers must limit window ads and signs to 33% is named after: a. Bruce Lee b. Mayor Edwin Lee c. Lee Majors d. Congresswoman Barbara Lee
d. Congresswomen Barbara Lee
100
According to the Outdoor Advertising Industry Association's own guidelines, billboards advertising alcohol must be at least 500 feet from a school or playground T or F
True
200
Attention to and liking of Alcohol ads are related to: a. greater knowledge about alcohol slogans and brands b. more favorable beliefs about drinking c. increased intention to drink as adults d. all of the above e. none of the above
d. all of the above
200
Beer makes up ____% of total alcohol product marketing and advertising? a. over 75% b. between 75 - 50% c. between 50 - 25% d. less than 25%
a. over 75%
200
CA Law says it is legal for stores who sell alcohol to completely cover their windows as long as they use signs or ads that promote healthy items, like produce/grocery/veggies T or F
False
200
**In 2009, SF passed a law barring alcohol ads from city property like bus shelters, kiosks, and newspaper racks. The reason we still see them is ... a. US Supreme Court overturned the law b. Police don't enforce c. City was afraid of lawsuits d. None of the above
C. City was afraid of lawsuits
300
Teens who own alcohol promo items are more likely to drink than those who don't T or F
True
300
The alcohol industry is required by US law to say exactly how much they spend on alcohol ads and promotions T or F
False
300
In a 10 year period starting in 2001, approximately how many times has the Lee Law been enforced in SF? a. more than 100 times b. 50 - 99 times c. 10 - 49 times d. 9 times or less
d. 9 times or less
300
According to SF Law, what is the minimum distance billboards or large signs from schools or playgrounds? a. 100 feet b. 200 feet c. 300 feet d. 400 feet e. 500 feet
e.500 feet
400
Which of the Following US Organizations have NOT called for stronger laws to reduce youth exposure to alcohol: a. Federal Trade Commission b. Surgeon General of the US c. National Beer Wholesalers Assoc. d. National Academies of Sciences e. American Medical Association
c. National Beer Wholesalers Assoc.
400
Which of the following companies was a primary sponsor of the 2012 SF Giants Parade? a. Anheuser Busch (BUD) b. Coors c. Miller d. Sierra Nevada
a. Anheuser Busch (BUD)
400
Which of the following state or local laws could theoretically be used to reduce the amount of storefront alcohol ads in SF right now? a. state lee law b. SF's Deemed Approved Ordinance c. SF's planning code regulation on signs d. all of the above e. none of the above
d. all of the above
400
Which of the following companies do not sell billboard advertising space in SF? a. Everett + Jones b. Clear Channel c. CBS Outdoor d. Fuel Outdoor
a. Everett + Jones
500
What year was CYC establish?
1970
500
Alcohol Advertising is linked to start-up of drinking among non-drinking youth but not increased consumption by those that do drink? T or F
False
500
Evonne & Hang Yi's full Chinese name
Answer varies
500
What are the four environmental factors and give an example of each.
Answer varies.