Ways of Influence
Using an expert to say that others should buy your product.
Authority
How good a product is.
Quality
Claiming insurance payments for a fake injury.
Insurance Fraud
The use of satisfied customers and celebrities to promote a product in advertising.
Endorsements/Testimonials
Who plays the character Buddy the Elf?
Will Ferrell
People should buy your product because it is only around for a limited time.
Scarcity
How something was made.
Craftsmanship
When someone steals your personal information and uses it for their own financial gain.
Identity Theft
Businesses or lenders seeking to exploit, victimize, or prey on others.
Predatory Tactics
Where did Buddy's dad work?
Empire State Building
Other people are buying it so I should too.
Social Proof
How much of something you are buying at a certain price.
Quantity
Trading stocks with information that isn't available to the public.
Insider Trading
Using words that are positive and appealing, but too vague to have any real meaning.
Glittering Generalities
What are the 4 main Elf food groups?
candy, candy cains, candy corn, and syrup
Once you start saying yes it's hard to say no.
Commitment and Consistency
How well a product works.
Performance
People unknowingly investing in fake businesses while the people at the top benefit.
Ponzi Scheme
Making your product look favorable by presenting information to support that side, with the opposition being underrepresented.
Card Stacking
How did Buddy get his name?
It was written on his diaper
Helping someone else because they helped you.
Reciprocity
How long a product will last.
Longevity
What Al Capone was finally arrested for.
Tax Evasion
Function of money that is a widely accepted way of valuing debt.
Standard of Deferred Payment
What was Buddy's mother's name?
Susan Wells