Direct vs Indirect Competition
Starbucks vs. McDonalds
Indirect
Low overhead cost
Strength
Conducting Interviews of customers
Primary
Graphic Design
Service Based
Rent
Fixed
McDonald's vs Burger King
Direct
Lack of expertise in some areas
Weakness
The US census
Secondary
Doctor visit
Service Based
Payroll
Variable
Disney vs Legoland
Direct
Improving the local community
Opportunities
Customer information from sales
Primary
Purchasing a iPhone
Product Based
Inventory
Variable
Legoland vs. Golf course
Indirect
Rising cost of product parts
Threats
Personal Observations
Primary
Service Based
Business Insurance
Fixed
Public school vs Private School
Direct
Explain SWOT
What is Strengths and Weaknesses you can control. Opportunities and Threats you cannot control
academic Journals/Articles
Secondary
Airline ticket
Service Based
What is the difference between fixed and variable cost.
Fixed cost are set and do not change over time. Variable cost can change month to month.