ESB 1
From Producer to consumer
What is Direct distribution
Holds the product before it is shipped to the consumer.
Fulfilment Center.
From Producer to wholesale to retailer to consumer.
Indirect Distribution
Makes final decisions.
CEO
Tend to ship from business to business or fulfillment centers.
Distribution Center
A 1-page business plan. Focuses on problems
Lean Canvas
Bootstrapping
Using your own money, not an investor's money.
Allow businesses to take specific action
Permit
Handles Finances/budgeting
CFO
B2C
BUSINESS-TO-CONSUMER TRANSACTION
(A consumer purchases an item from a business.)
B2B
Business-to-business transaction.
When a business purchases a product, service, or information from another business.
Angel Investor
Gives advice and invests in start-ups.
SOLE PROPRIETORSHIP BUSINESS
EASIEST TO SET UP (ONE OWNER)
Invest in business for equity in the company
Venture Capitalist.
Apple, Microsoft, and Tesla are examples of
C- Corporation
FOLLOW UP
STEPS TO COMPLETE A SALE (SALE PROCESS)
Group of customers in which a business aims its marketing efforts
Target Market
Is someone who starts a business. (a creator)
Founder
Liabilities
What you owe others. Found on a balance sheet.
CLOSE THE SALE
Steps to complete a sale
ASSETS - LIABILITIES
EQUITY
COST OF PROMOTION ITEM divided by # Of retained customers
CRC (customer retention cost)
Month's Revenue *12 months
Run Rate
CAC means
Customer Acquisition Cost
Gross income=
Income-Cost of good sold