Target Marketing
With this type of ad, it is easy to target a specific Geographic location
What is TV ads
This is the step that you find customers.
What is prospecting
The "O" in SWOT stands for___________
What is opportunities
Which element shows customers the value of a company
What is offer or message
_____________sales channels occur in person, where a customer can ask questions before purchasing.
What is physical
This sales process is when one contacts a customer or client
What is approach
An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data was used in this scenario?
What is secondary
Which market segment anticipates a customer’s needs?
What is behavioral
This competitor is a business that sells similar products or services as another business.
What is direct
Which element outlines marketing costs?
What is budget
A small budget is an example of a __________ in a SWOT analysis
What is a weakness
This provides an overview of the marketing plan
What is executive summary
This type of data is considered the most reliable
What is primary
In which step of the sales process would a customer decide to purchase a product?
What is closing
Which element utilizes a SWOT analysis?
What is situation analysis
A marketing method that uses ads on a website within a search engine is__________
What is pay per click
Which market segment shows how a customer views the world?
What is psychographic
This element of a marketing plan outlines how products or services will be sold and delivered to customers
What is value proposition
Business asks customers at the mail questions and records their answers on an ipad to use in data
What is primary data
__________ marketing is search engine crawlers can easily find content and put it near the top of a search
What is SEO or search engine optimization