Marketing Platforms
Which marketing method has the higher success rate of bringing in new customers: mail or email?
What is Mail?
Which market segment shares a customer’s location?
What is Geographic?
Investors use _____________ to determine the cost of acquiring new customers.
What is customer acquisition costs?
It is more _________ to keep current customers than to acquire new customers.
What is cost effective?
Which element of a marketing plan outlines how products or services will be sold and delivered to customers?
What is delivery plan?
In which step of the sales process would you address customer concerns?
What is objection?
A sales channel is how a business sells its products or services to a custom and the two main sales channels are.
What are Digital and Physical?
Which marketing method is commonly seen on the side of a freeway?
What is a Billboard?
Which market segment shares a customer’s age, gender, and ethnicity?
What is Demographic?
The formula used to determine customer acquisition costs is __________ expenses plus sales expenses divided by the number of new customers for the period.
What is Marketing?
Customer retention rates are found by ________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.
What is subtracting?
Which element shows customers the value of a company?
What is offer or message?
In which step of the sales process would potential clients be contacted?
What is approach?
This sales channels allows a company to reach a greater number of customers and examples are websites like Amazon and eBay that provide ease of shopping for a customer.
What is a Digital Sales Channel?
Which marketing method uses specific technical elements to be among the top search results?
What is SEO?
Which market segment anticipates a customer’s needs?
What is Behavioral?
April’s company acquired 3,000 new customers last year. He spent $15,000 in marketing costs and $9,000 in sales costs. What was April’s CAC?
What is $8?
What is the customer retention rate for the first quarter (Q1)? Round to the nearest whole number.
a. Customers at the end of Q1: 250
b. Customers at the beginning Q1: 225
c. New customers in Q1: 35
What is 96%?
Which element utilizes a SWOT analysis?
What is a situation analysis?
In which step of the sales process would a customer decide to purchase a product?
What is Closing?
This location provides an in-person experience where a customer can interact with employees.
What is a Physical Sales Channel?
Identify three digital marketing methods:
What are social media, email and SEO or PPC?
Which market segment shows how a customer views the world?
What is Psychographic?
Julia owns a clothing store. She spent $7,500 in marketing expenses and $3,000 in sales costs last year. She obtained 1050 new customers. What was Julia’s CAC?
What is $10?
What is the customer retention rate for January? Round to the nearest whole number.
a. Customers at the end of January: 130
b. Customers at the beginning of January: 120
c. New customers in September: 20
What is 92%?
Which element outlines actions needed to execute the marketing plan?
What are strategies and tactics?
In which step of the sales process would a presentation be shown to a customer?
What is Presentation?
Define business-to-business (B2B) sales
What is a business selling products or services to another business, generally for resale purposes?
Identify three traditional marketing methods:
What are Mail/Newspaper, TV/Radio, and Billboard/Bus?
Identify the four Market segments of sales data.
What are behavioral , geographical, demographic, and psychographic.
Sasha runs a large music store. Last year they acquired 5,000 new customers. Her company spent $30,000 in marketing costs and $15,000 in sales costs. What was Sasha’s CAC?
What is $9?
What is the customer retention rate for the fourth quarter (Q4)? Round to the nearest whole number.
a. Customers at the end of Q4: 275
b. Customers at the beginning of Q4: 260
c. New customers in Q4: 30
What is 94%?
What are the four P’s that make up a company’s marketing mix?
What are Product, price, place, and promotion?
In which step of the sales process would potential customers be identified?
What is Prospecting?
Define business-to-consumer (B2C) sales
A business selling products or services directly to consumers