Marketing Platforms and Methods
This traditional marketing method is commonly displayed beside a freeway.
What is a billboard?
This market segment describes customers’ age, gender, or ethnicity.
What is demographic data?
This sales channel takes place online, such as through a company website or an online marketplace.
What is a digital sales channel?
This describes making a product or service that many people want.
What is product/market fit?
This digital marketing method sends customized newsletters to engage customers.
What is email marketing?
This section of a marketing plan gives an overview of the plan.
What is the executive summary?
This type of sale occurs when a business sells products or services directly to individual consumers.
What is a business-to-consumer (B2C) sale?
This early version of a product is used to test functionality and ease of use and guide improvements.
What is a minimum viable product (MVP)?
This digital advertising method places paid ads on websites or within search engine results.
What is pay-per-click advertising?
A company spends $12,000 on marketing and $8,000 on sales, acquiring 2,000 new customers. Using the customer acquisition cost formula, what is the CAC?
What is $10 per new customer?
In this sales process step, a salesperson identifies potential customers.
What is prospecting?
A customer service department’s main role is to cultivate these kinds of interactions with customers.
What are positive interactions?
A business wants its website to appear among the top unpaid search results by using technical website improvements. This method is called this.
What is search engine optimization (SEO)?
At the start of a period, a business has 200 customers. At the end, it has 250 customers, including 30 new customers. Using the customer retention rate formula, what is its retention rate, rounded to the nearest whole percent?
What is 110%?
A salesperson presents an offer, and the customer raises concerns about price and features. The step used to address those concerns is this.
What is the objection step?
A company uses a prototype to learn whether users can easily complete tasks and whether key features work. These are two performance criteria it is testing.
What are ease of use and functionality?
A small business posts sponsored content, runs paid ads, and works with influencers on Facebook and Instagram. These activities use this kind of marketing platform.
What is social media marketing?
A company finds that customers in one region buy more often, and that their purchase habits are tied to their routines. Name the two market segments it is analyzing: the customers’ region and their buying habits.
What are geographical and behavioral segments?
: A business sells products to a retailer for resale. Name the type of sale and the next sales-process step after closing that helps maintain the customer relationship.
What are a business-to-business (B2B) sale and follow-up?
Customers report repeated problems with a product, and the service team has no agreed-upon process for responding. Name the two actions the business should take to support customers and improve their experience.
What are provide quality products and set clear guidelines for responding to negative feedback?