"Sit, Walk, Sit"
Sales Rubric
Open-Ended Questions
Eskaton Points of Difference
Improving tour to move-in Ratio's
100

The most important part of the first "Sit?" 

What is Discovery?

100

The number of personalized Discovery questions our sales teams need to be asking to gain full points 

What is five.  

100

This question helps us start the conversation in Discovery

What is Tell me more about your situation? 

100

Eskaton Meaning

What is "Dawn of a new Day" 

100

Currently at around 23 percent with a goal of 30 percent 

What is our current average tour to move-in ratio's

200

This person is considered the most important part of the Sales team

Who is the Receptionist or Concierge? 

200

What brought you here today? or Tell me what you would like to accomplish today? 

What is a good initial Discovery or opening question? 

200

Name at least 3 topics that need to be discussed in relationship building/needs development

What are: Lifestyle, Interests, Health, Social Needs, Emotional Needs, Family Dynamics, Financial Considerations, Decision-Making Process

200

The 4th value in Eskaton's Mission, Vision, and Values that was recently added

What is Empowerment 

200

These can help create URGENCY for end of month signing if needed and approved

What are incentives 

300

This form is located in the "Resources" section of the sales Playbook

What is The First Impressions Checklist? 

300

Tell me more... 

What is a good open-ended question

300

Name 2 open-ended questions on interest 

What are: What are your hobbies and interests? What brings you great joy? What are some of your interests past, present, and future?

300

Name 3 Eskaton Points of difference 

What are: Non-Profit Organization, High Standards of Care, Embracing Innovation, Community Impact, and Wellpath: Resident Experience Program 

300

Would you like to meet today at 2pm or tomorrow at 10am

What is a time-based agreed upon next step

400

Generally, this is the best time for sales to discuss pricing and financial situation

What is the second "sit"? 

400

Fear, Guilt, Denial, Sadness, Anger

What are RED words

400

This is the question sales should ask in the 3rd step in the systematic sales process for overcoming objections that helps uncover the prospects RED word(s)

What is How does this make you feel? 

400

An Eskaton Point of Difference that is important to everyone

What is Commitment to Care

400

2 reasons why time-based agreed upon next steps are important 

What are: Avoid Missed Opportunities, Improve Projections Accuracy, Increase Prospect Engagement, Reduction in any Misunderstandings 

500

This is how sales is trained to ask for the Business/sale place community fee down

What is with a direct question? 

500

Does this sound good to you? 

What is a confirming phrase

500

Creating a relationship focused on time with prospect, good open-ended personal discovery questions, creative follow-up, and planning sessions

What is prospect-centered selling 

500

The year and place that Eskaton Started 

What is 1968 and American River Hospital in Carmichael 

500

2 of the most important tasks RLA's can do to increase tour to move-in conversions

What are: Build a relationship and Creative Follow Up