Startup Companies
Economics of Entrepreneurship
Basics of Startup Entrepreneurship
Marketing
Funding and Investment
100

Jeff Bezos started this company as an online bookstore in 1994. Now, it sells almost everything.

Amazon

100

What is the age limit to become an entrepreneur

None

100

Forbes identifies vision, mindset, strategy, leadership, and networking as key aspects of this essential business concept.

Key Elements of Entrepreneurship

100

The use of social media platforms and websites to promote a product or service.

Social Media Marketing

100

A venture capitalist typically invests in exchange for this percentage of ownership in the startup

Equity

200

This site lets you post 280-character messages and was originally called “Twttr.”

X

200

What is all things used in producing goods and services

Resources

200

According to Business News Daily, these factors—rather than money—are often the primary motivators for launching a startup.

Freedom and Passion

200

A strategy where you send potential customers marketing messaging?

Email Marketing

200

This term refers to the process of raising small amounts of money from a large number of people, via the internet or in person

Crowdfunding

300

Need a place to stay on vacation? This company lets people rent out their homes to travelers.

Airbnb

300

What is the term used for when wants are greater than resources you have

Scarcity

300

Harvard Business Review suggests defining this as the first step in measuring a startup’s success, as it guides capital allocation and decision-making.

Governing Objective

300

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content Marketing

300

Investors who provide capital to startups in exchange for equity

Venture Capitalist

400

This company’s search engine is so popular that people use its name as a verb when they want to look something up.

Google

400

What is the point that consumers buy all of a product that is supplied leaving neither a shortage or surplus

Equilibrium

400

While not strictly necessary, this strategic tool helps entrepreneurs focus on key steps to success and achieve both short-term and long-term goals



Business Plan

400

You build trust, encouraging people to buy from you when they need a product or service you sell.

Blogging

400

This type of financing involves borrowing money that must be repaid with interest

Debt Financing

500

This company owns TikTok and is one of the biggest startups in the world.

ByteDance

500

What are trends that a business goes through

Expansion, recession, depression, recovery; the business cycle

500

According to UNC Kenan-Flagler Business School, this market force drives innovation, improves products and services, and increases employee motivation.

Competition

500

Include over-the-phone or door-to-door interactions. It refers to engaging with a potential customer you don't know yet.

Cold Calling

500

This type of funding involves an entrepreneur using their own personal money

Bootstrapping