Show:
Chapter 3
Chapter 4
Chapter 4
Chapter 5
Chapter 5
100
a guideline to help marketing managers and other employees make better decisions.
What is code of ethics?
100
people born between 1946 and 1964
What is baby boomers?
100
people born between 1965 and 1978
What is generation x?
100
selling domestically produced products to buyers in another country
What is exporting?
100
a free trade zone encompassing 27 European countries
What is European Union?
200
business's concern for society's welfare
What is corporate social responsibility?
200
people born between 1979 and 1994
What is generation y?
200
a defined group most likely to buy a firm's product
What is target market?
200
marketing that targets markets throughout the world
What is global marketing?
200
the sale of exported product at a price lower than that charged for the same or a like product
What is dumping?
300
the cooperative marketing efforts between a "for-profit" firm and a "non-profit" organization
What is cause-related marketing?
300
a measure of the decrease in the value of money
What is inflation?
300
a period of economic activity characterized by negative growth which reduces demand for goods and services
What is recession?
300
recognizing and reacting to international marketing opportunities, using effective global marketing strategies
What is global vision?
300
prices of different currencies move up and down based on the demand for and the supply of each currency
What is floating exchange rates?
400
The idea that socially responsible companies will outperform their peers by focusing on the world's social problems
What is sustainability?
400
when all major ethnic groups in an area - such as a city, county, or census tract
What is multiculturalism?
400
a comparison of income versus the relative cost of a set standard of goods and services in different locations
What is purchasing power?
400
when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity
What is joint venture?
400
active ownership of a foreign company or of overseas manufacturing or marketing facilities
What is direct foreign investment?
500
a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities
What is pyramid of corporate social responsibility?
500
the study of people's vital statistics, such as their age, race, and ethnicity and location
What is demography?
500
the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single, traditional lifestyle
What is component lifestyles?
500
an agreement to dramatically lower trade barriers worldwide
What is Uruguay Round?
500
an agreement between canada, the united states, and mexico that created the world's largest free trade zone
What is north american trade agreement?