Ethical concerns in the marketing process
True or False?
Marketings only involves advertising the product/service to the public.
False:
Marketings involves all aspects of creating and bringing products or services to market
Being open and clear in all marketing practices reflects this ethical value.
What is Transparency?
Apple’s ATT policy raised this ethical concern due to possibly exaggerated benefits.
What is misleading marketing?
Marketing to children or low-income individuals often raises ethical concerns because they are considered this.
Who are vulnerable consumers?
Taking responsibility for marketing decisions aligns with this ethical principle.
What is Responsibility?
This issue involves how companies use, track, or sell customer data.
What are data concerns?
This group of employees may face ethical dilemmas in how they persuade customers.
What are Salespeople
This value encourages respecting the human dignity of all stakeholders.
What is Respect?
One of the major consequences of Apple’s ATT initiative involved changes in this area.
What is the law or legal regulations?
The act of selling data or unsolicited advertisements can be categorized under this unethical marketing sin.
What is Intrusion?
The American Marketing Association says marketers should "do no harm" and foster this.
What is trust in the marketing system?
This ethical marketing priority ensures customers know what they’re paying for and why.
What is pricing transparency?
According to David Hagenbuch, this is one of the seven sins of unethical marketing and involves sexist or offensive content.
What is Denigration?
Juan Manuel Elegido’s principle that marketing should benefit both consumer and company.
What is the Mutuality Principle?
With AI and rapid innovation, marketers must align practices with these evolving public expectations.
What are social standards?