Ethnography Basics
Methods & Data
Case Study
Strengths & Limitations
Ethnography in Practice
100

What type of research method is ethnography, quantitative or qualitative?

What is qualitative?

100

What two main methods are most often used in ethnography?

What are observation and interviews?

100

Where did the researchers conduct their study?

What is a facilitated care home?

100

What makes ethnography especially valuable compared to other research designs?

What is its ability to capture real-life context and meaning behind behaviors?

100

If you were studying a bilingual family’s communication patterns, what might you observe besides language use?

What is family dynamics, gestures, and context of communication?

200

What is the main goal of ethnographic research?

What is to gain deep understanding of a culture or group’s experiences and meanings?

200

What type of data does ethnography produce, numerical or descriptive?

What is descriptive data?

200

What two main health conditions were being studied?

What are hearing loss and dementia?

200

Name one strength of ethnography.

What is providing a holistic view?

200

A clinician asks a parent, “Can you tell me about your child’s day at home?” rather than “Does your child speak clearly?”, this is an example of what?

What is an ethnographic question?

300

True or False: Ethnography relies only on interviews for data collection.

What is False? (it uses both observations and interviews)

300

What is the purpose of conducting environmental audits in a study?

What is to analyze how the physical environment affects interaction and communication?

300

How did the researchers collect data on residents’ communication and environment?

What is by spending time in the home, doing daily activities, and conducting interviews, and performing environmental audits?

300

Name one limitation of ethnography.

What is time-consuming?

300

How might an ethnographer describe “meaningful conversation”?

What is communication that fosters emotional connection and understanding?

400

What does the term “culture” refer to in ethnographic research?

What is the shared beliefs, values, and behaviors of a group?

400

Why did the researchers spend time doing the participants’ daily activities in the care home?

What is to better understand their lived experiences and daily communication challenges?

400

What was the main conclusion about the residents’ communication experiences?

What is they felt socially isolated and misunderstood?

400

Why can ethnography be subjective?

What is researcher bias?

400

In the case study, why might residents have felt “misunderstood”?

What is because hearing and cognitive difficulties caused breakdowns in everyday communication?

500

Ethnography often explores people’s daily lives and environments. What is this process called when the researcher immerses themselves in participants’ routines?

What is participant observation?

500

Combining personal observations with pre-existing assumptions to guide interview questions is an example of what?

What is data triangulation or methodological integration?

500

How did ethnographic methods help reveal issues that might not have been found through surveys or tests?

What is by observing real-life interactions and understanding emotions and context?

500

Why is ethnography not easily replicable or generalizable?

What is because it studies small, unique groups in specific contexts?

500

How could SLPs reduce social isolation for residents like those in the study?

What is by facilitating group communication, training caregivers, and promoting meaningful interactions?