A statement that is in support of a certain truth, fact, or claim. A personal recommendation.
Testimonial
100
“I have to have this operation. It isn’t very serious. I have this tiny little tumor on the
brain.”
Understatement
200
What is the goal of persuasion
to change others' point of view or to move others to take action
200
Ethos asks the reader to make a choice between ___ & ____
Right and Wrong
200
"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
Pathos
200
adopting the same point of view for the purpose of recognition and acceptance of others
Bandwagon
200
"Writing a book of poetry is like dropping a rose petal down the Grand Canyon and
waiting for the echo."
Analogy
300
“the state has produced not one iota of medical evidence to the effect that the crime Tom Robinson is charged with ever took place.”
Logos
300
“I have nothing but pity in my heart for the chief witness for the state, but my pity does not extend so far as to her putting a man’s life at stake”
Ethos
300
“unbuttoned his vest, unbuttoned his collar, loosened his tie, and took off his coat”
Ethos
300
drawing a conclusion that is too general and oversimplifies reality
Over generalization
300
Analogy
Comparing two things for the purpose of explaining something
400
who divided the means of persuasion, appeals, into three categories
Aristotle
400
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
Ethos
400
"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."
Logos
400
A claim or argument that is rejected on an irrelevant fact about the author.
Ad Hominem
400
"A is true because B is true; B is true because A is true."
Circular Reasoning
500
"Based on the dozens of archaeological expeditions I’ve made all over the world, I am confident that those potsherds are Mesopotamian in origin."
Ethos
500
"The algorithms have been run in a thousand different ways, and the math continues to check out."
Logos
500
"Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"
Pathos
500
One event followed another in time, so the first must have caused the second