Ethos, pathos, or logos?
Ethos, pathos, or logos?
Ethos, pathos, or logos in advertising
Create an argument
100
The research -- conducted by progressors at Harvard University -- suggests that you should learn a second language.
Ethos - Harvard is seen as trustworthy and reliable.
100
It has been proven that alcohol increases your reaction time and reduces your visual awareness; therefore, when driving you  are much more likely to have an accident. So don't drink and drive.
Logos - facts "it has been proven"
100

Ethos - the dentist is an expert

100

How would you persuade your aunt to set up a Facebook account - use pathos.

Answers will vary.

200
If you don't purchase this life insurance, and something happens to you, how will your family survive?
Pathos - the speaker is playing on the fear of the listener/reader
200
It is proven that exercise can control your weight gain and lower your risk of heart disease.
Logos - statistics 
200

Ethos - the man is experienced
200

How would you persuade your sister to try one of your freshly baked cookies. Use Ethos.

Answers will vary.

300
Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer. So why start smoking?
Logos - uses fact and statistics 
300
Doctors all over the world recommend this type of treatment.
Ethos - doctors are trusted professionals
300

Logos - statistics
300

How would you persuade your friend to go for a run with you. Use logos.



Answers will vary.

400
Dentists all over the world are telling their patients the same things. You must floss regularly.
Ethos - dentists are specialists 
400
When I joined the track team, I felt less lonely, I felt a sense of community and accomplishment. You should really join.
Pathos - trying to sympathize with the readers 
400

Pathos - tries to make the readers feel bad
400

How would you persuade your teacher to let you to type your essay instead of handwriting it. Use pathos.

Answers will vary.

500
Caring for the environment may not change your life, but it will change the lives of your children.
Pathos - trying to persuade the listener's love for children
500

The cereal is organic and the wheat is fairly traded. If you buy it, you will be caring for the environment and caring about people's livelihood.



Pathos - trying to make the readers feel that they should be caring for the environment

500

Pathos - tries to sympathize with the reader
500

How would you convince your classmates to each donate $5 to a charity which rescues abandoned animals. Use pathos

Answers will vary.