Ethos
True or False: Ethos uses statistics
False
What does pathos appeal to?
Emotions
True or False: Logos are used to persuade the audience by using emotions
False
"Germ-x kills 99% of germs"
Logos
When a celebrity endorses a product rather than an expert, people are more likely to act on emotions.
CELEBRITY TESTIMONIALS
Which technique can be used for ethos?
A) a picture of a starving dog
B) using a doctor as a reference for an ad
C) using percentages to persuade the audience to buy or do something
B
True or False: Pathos uses emotional words to make the audience empathetic and persuade them
True
Which technique can be used for logos?
A) using a starving and wounded dog in an ad
B) using percentages to show the amount of people who die from texting and driving
C) using a doctor for a reference for a product
B
"Listerine is recommended most by dental professionals"
Ethos
If everyone else is doing something or owns a particular item, you should too, so that you are not left behind.
BANDWAGON APPROACH
What does ethos appeal to?
Ethics or credibility
Which technique can be used for pathos?
A) using a celebrity for a reference for a product
B) using logical facts to persuade
C) using a starving child to persuade the audience to take action against starvation
C
What does logos appeal to?
Logic
"Nearly 25% of all car accidents are caused by drivers using cell phones while driving"
Logos
An author or speaker establishes credibility when he/she is an expert in the field
EXPERT TESTIMONIAL
What techniques can be used for ethos?
A credible and reliable source
What techniques can be used for pathos?
Emotional words to appeal to the reader
What techniques can be used for logos?
Statistics and facts
"The Centers for Disease Control recommends getting a flu vaccine each fall"
Ethos
Researched information and evidence gives the author credibility and provides logical connections for the audience
FACTS AND STATISTICS
What is ethos?
Using credibility to persuade an audience
What is pathos?
Using emotions to persuade an audience
What is logos?
Using logical facts and statistics to persuade an audience
"By donating only fifty cents a day, you can help give a child clean drinking water"
Pathos